Brand Tone

Practical & Reassuring, Caring (for pets), Direct & Informative, Generally Trustworthy

Brand Values

• •Pet Well-being
• •Customer Convenience
• •Accessibility/Variety
• •Dependability

Best Practices

• •Prioritize Pet Well-being in Language
• •Be Clear and Direct
• •Reinforce Trust and Reliability
• •Maintain a Helpful and Supportive Voice
• •Develop a Style Guide

Social Perception

neutral to unknown

Copy Examples

• •Happy Paws, Happy Home. Shop essential pet supplies with free worldwide shipping & our 30-day happiness guarantee. Because they deserve the best.
• •Adventure with confidence! Our Secure-Comfort Pet Carrier ensures your furry friend travels safely and comfortably, whether it's a trip to the vet or a cross-country journey. Easy to clean, built to last. Give them the secure ride they need.
• •Spoil Your Best Friend (Without Breaking the Bank!) + Free Shipping!
• •Weekend road trip? 🐾 Don't forget their travel essentials! Our range of car seat covers and safety harnesses keeps them secure so you can focus on the adventure ahead. Shop now for peace of mind on every journey. #PlyoShopPets #PetSafety #TravelWithPets
• •At PlyoShop, we believe every wagging tail and happy purr makes the world a brighter place. That's why we're dedicated to providing pet parents like you with dependable, high-quality supplies that ensure your furry family members are safe, comfortable, and joyful. From daily walks to cozy naps, we're here to support every moment you share.