Brand Tone

Innovative & Tech-Forward, Practical & Convenient, Youthful & Trendy, Friendly & Relatable, Value-Oriented

Brand Values

• •Innovation
• •Simplicity & Practicality
• •Convenience
• •Eco-Friendliness
• •Customer Connection
• •Protection

Best Practices

• •Focus on the "Wow" Factor: Always highlight the unique nano-suction technology and its almost magical ability to stick to surfaces. Use words like "innovative," "game-changer," "magic," and "gravity-defying."
• •Emphasize Convenience and Practicality: Clearly articulate how the case solves everyday problems and makes tasks easier (e.g., "hands-free," "effortless," "simplify your life").
• •Speak the Language of Your Target Audience: Use a youthful, energetic, and direct tone, especially for social media. Incorporate trending terms or scenarios where appropriate (e.g., TikTok, vlogging, selfies).
• •Show, Don't Just Tell (Visually and Verbally): Encourage user-generated content and use descriptive language that paints a picture of the case in action. Highlight the "endless possibilities."
• •Maintain a Positive and Solution-Oriented Approach: Even when addressing potential concerns (like cleaning the case), frame it as a simple solution that restores its innovative function ("simply rinse it underwater and the nano-suctions will reactivate!"). Keep the overall message upbeat and focused on the benefits.

Social Perception

Many users find the core "sticking" feature novel and highly useful, especially for content creation, watching videos, and hands-free activities. Some users report issues with the suction diminishing over time, not sticking to all surfaces, or collecting dust/lint easily, requiring regular cleaning. Perceived as a cool, useful tool for social media users and those looking for hands-free phone solutions. TikTok appears to be a significant driver of awareness and perception

Copy Examples

• •Headline: Stick it. Film it. Love it. Pluto Case: Your hands-free content creation hack. Body: Tired of wobbly phone stands? Pluto Case’s nano-suction tech sticks to almost any flat surface. Perfect for flawless TikToks, makeup tutorials, or gym vlogs. Get yours 50% off now!
• •Headline: Pluto Case: Gravity-Defying Grip for Your On-the-Go Life. Body: From kitchen counters to car dashboards, Pluto Case keeps your phone secure and visible. Nano-suction means no sticky residue, just pure convenience. Simplify your scroll.
• •Headline: Hands Full? No Problem. Pluto Case Has Your Back (and Your Phone). Body: Follow recipes, take group selfies, or video chat effortlessly. Our eco-friendly cases use amazing nano-suction to stick where you need them. Practical, protective, and pretty cool.
• •Headline: Unleash Your Inner Creator with Pluto Case. Body: Nail every angle, every time. Pluto Case sticks to mirrors, glass, and more, giving you the freedom to create amazing content without the hassle. Stick, shoot, share!
• •Headline: Not sticky, just smart. The Pluto Case revolution is here. Body: Experience the magic of nano-suction. It grips tight to flat surfaces but never to your hands. Rinse to refresh the stick. It’s the phone case, evolved.