Brand Tone

celebratory, energetic, confident, bold, and unapologetic

Brand Values

• •Body Positivity and Empowerment
• •Community and Inclusivity
• •Fun and Celebration
• •Confidence

Best Practices

• •Lead with Confidence: All copy should be bold and declarative. Use strong verbs and avoid hesitant language. The brand is a leader, and its voice should reflect that.
• •Use Empowering Language: Incorporate words and phrases like "celebrate," "unapologetic," "own it," "powerful," and "unforgettable." The goal is to make the reader feel seen, validated, and excited.
• •Speak Directly to the Community: Use "you," "we," and "us" to create a sense of shared identity and belonging. The copy should feel like a conversation within the community, not a broadcast to a general audience.
• •Stay Energetic and Positive: The tone is about celebration, not grievance. While it acknowledges and defies negative societal standards, the focus should remain on the joy, fun, and positivity of the experience itself.
• •Be Visually and Verbally Consistent: Match the high-energy, vibrant visuals of the parties with equally energetic text. Use exclamation points, emojis (✨, 🔥, 💪), and dynamic language that mirrors the atmosphere of the events shown on TikTok.

Social Perception

Plus Sized Parties is perceived positively by its target audience as a vital and empowering entity, providing much-needed, safe, and fun social events where plus-sized individuals can be themselves. In wider discussions about the plus-size community, the brand is seen as a positive development, fostering supportive and non-competitive environments.

Copy Examples

• •Dallas, Get Ready to Glow! ✨ The night is yours. The dance floor is calling. And we're bringing the vibes. Join us for Neon Nights, a party where your confidence is the only dress code. We’re celebrating every curve, every move, and every moment. Don't just go out. Show out. Tickets are limited—grab yours and light up the night! #PlusSizedParties #DallasNightlife #BodyPositivity #GlowUp #CelebrateYou
• •Forget Their Standards. Create Your Own. Welcome to the home of unforgettable nights. Plus Sized Parties is more than an event—it's a movement. We build spaces where confidence is king, curves are celebrated, and the energy is everything. Ready for an experience?
• •Subject: This isn't just a party. It's our party. Hey, [Name]! Tired of the same old scene? We were too. That's why we created Plus Sized Parties. Think bigger, bolder, and better nights out. Our next event is coming, and we saved a spot on the list for you. Get ready for a night of pure energy, zero judgment, and a community that gets it. See you on the dance floor.
• •They told us to be quiet. So we turned up the music. Our 'Boots N Dukes' night was legendary, and we're just getting started. This summer, we’re living louder and prouder than ever. Follow us to see where the party is heading next. Tag your crew and let them know: we're outside! #PhuckYourBeautyStandards #PlusSizeJoy #BBWParties #Unapologetic
• •Your Vibe. Your Tribe. What was your favorite moment from our last event? Drop a memory in the comments below! We love seeing you live your best life. Every party we throw is for this community—for every single one of you who shows up and shines. Let's keep building these moments together. 💪❤️ #CommunityLove #PlusSizedPartiesFam #GoodVibesOnly