Brand Tone

Welcoming & Inclusive, Empowering & Body-Positive, Energetic & Engaging, Authentic & Approachable, Value-Oriented & Trustworthy

Brand Values

• •Inclusivity & Celebration of Curves
• •Customer Centricity & Service
• •Quality & Style
• •Community & Engagement
• •Authenticity & Trust
• •Innovation

Best Practices

• •Speak Directly *To* Her, Not *At* Her: Use "you" and "your" frequently. Write as if you're having a friendly, helpful conversation with a customer who has walked into your store.
• •Embrace Positivity and Empowerment: Focus on how the clothes will make her feel (confident, beautiful, comfortable) rather than just technical features. Use uplifting and encouraging language.
• •Be Authentic and Relatable: Incorporate the personal touch, like mentioning Anna or the team. Avoid overly corporate or stiff language. Share the passion behind the brand.
• •Highlight Community and Connection: Encourage interaction, share user-generated content (with permission), and make customers feel like part of the "Pluspige family." Use inclusive language that fosters belonging.
• •Clearly Communicate Value and Trust: Be transparent about quality, fit, and the benefits of shopping with Pluspige (e.g., great service, good deals, understanding of her needs). Reassure her that she's making a good choice.

Social Perception

Pluspige is widely perceived as a leading and innovative retailer in the Danish plus-size fashion market. They are highly regarded for their successful and engaging live shopping events, which create a strong sense of community and excitement. Customers likely see the brand as understanding, trustworthy, and a go-to source for stylish clothing that fits well and celebrates their body type. The brand is seen as friendly, approachable, and customer-focused, successfully bringing the personal touch of a physical boutique into the online space. There's an appreciation for the value they offer, combining fashionable items with good deals and reliable service.

Copy Examples

• •Headline (Website/Social Media): "Your Curves. Your Style. Our Passion. ✨ Discover fashion that celebrates you at Pluspige!"
• •Facebook Live Promo Post: "📢 GET READY! Anna's going LIVE tonight at 7:30 PM with jaw-dropping deals and stunning new arrivals you WON'T want to miss! 😍 Who's joining the fun? Tag a friend who needs a fashion pick-me-up! #PluspigeLive #CurvyFashionFun"
• •Product Description Snippet (for a new dress): "Feel amazing in our new [Dress Name]! Designed with your beautiful curves in mind, it offers a stunning silhouette and all-day comfort. Perfect for [occasion] or just because you deserve it! 😉 Shop your new favorite today."
• •Instagram Caption (Showcasing a customer or diverse models): "We believe every woman deserves to shine! 💖 Seeing you rock your Pluspige outfits is what inspires us every day. Keep tagging us in your gorgeous looks! #PluspigeCommunity #RealCurvesRealStyle"
• •Email Subject Line (for a sale): "Psst... Your Pluspige favorites are now on SALE! (Treat yourself!) 🛍️"