Brand Tone

Professional, Trustworthy, and Authoritative

Brand Values

• •Expertise
• •Integrity
• •Customer-Centric Service
• •Quality
• •Accessibility

Best Practices

• •Lead with Expertise: Always frame communications from the perspective of a specialist. Use precise model numbers, technical terms (when appropriate), and demonstrate a deep understanding of the product. This reinforces authority.
• •Prioritize Clarity and Directness: Avoid jargon where simplicity works better. The copy should be easy to understand, especially when explaining processes like the buy-back service. Be direct with calls to action (e.g., "Click for a free appraisal," "DM for purchase inquiries").
• •Emphasize Trust and Security: Consistently use words like "trust," "sincere," "professional," "secure," and "insured." In every explanation of the selling process, reiterate that it is safe, free, and without obligation to build and maintain customer confidence.
• •Let the Product Be the Hero: In social media and sales listings, keep the focus squarely on the watch. The copy should serve to highlight the product's features, condition, and value, not to create a lifestyle narrative. High-quality visuals are paramount and the text should complement them with facts.
• •Maintain a Professional and Respectful Tone: The language should always be polite and respectful, reflecting the high value of the products and the discerning nature of the clientele. This applies to ad copy, social media captions, and especially to customer service interactions. Consistency in this tone across all touchpoints is key to upholding the brand's trusted reputation.

Social Perception

PLUS ONE is perceived as a reliable and highly specialized watch dealer, a trusted facilitator for enthusiasts and collectors. For sellers, it's a fair and efficient place for high-value watch transactions. For buyers, it's a go-to source for high-quality, authentic luxury watches. The brand is well-regarded within its niche, known for performance and reliability.

Copy Examples

• •The Icon. The Legend. The Rolex Submariner Date, Ref. 126610LN. In stock now. A pristine 2023 model with full box and papers. Our specialists have verified its perfect condition and timekeeping accuracy. At PLUS ONE, we deal in certainty. Secure a cornerstone for your collection. DM for details or visit our website. #Rolex #Submariner #126610LN #WatchCollector #PlusOneWatch #Akihabara
• •Your Watch Has a Story. We Know Its Value. Don't let your luxury watch sit idle. At PLUS ONE, our expert appraisers understand the true market value of your timepiece. We offer fair, transparent, and immediate high-price buy-backs. Experience a professional and sincere transaction. Click here for your free, no-obligation appraisal.
• •Selling Your Omega? Get the Price You Deserve. Fast. Located in Akihabara, the heart of expertise. PLUS ONE is a specialty store offering top-tier prices for your luxury watches. Our free, insured shipping kit makes selling from anywhere in Japan simple and secure. Receive your payment in as little as two days. Trust the specialists.
• •A Masterpiece of Japanese Craftsmanship: The Grand Seiko SBGA413 "Shunbun." Capturing the essence of cherry blossoms on a light pink dial, this piece is more than a watch—it's artistry. Powered by the innovative Spring Drive movement. A rare find in exceptional condition. As watch specialists, we appreciate the fine details. We invite fellow enthusiasts to inquire. #GrandSeiko #SBGA413 #Shunbun #SpringDrive #MadeInJapan #WatchEnthusiast
• •Trust is Earned. One Watch at a Time. For years, PLUS ONE has been the trusted partner for watch enthusiasts in Akihabara and across Japan. Our reputation is built on professional expertise, sincere service, and consistently high buy-back prices. Whether buying or selling, experience the PLUS ONE difference.