Brand Tone

Aspirational & Luxurious, Innovative & Confident, Artist & Client-Centric, Supportive & Empowering (for salon owners), Modern & Stylish

Brand Values

• •Innovation & Unique Design: Creating patented, exclusive furniture that challenges the status quo.
• •Quality & Craftsmanship: Commitment to North American, handmade artisan production with meticulous attention to detail and premium materials.
• •Ergonomics & Comfort: Prioritizing the well-being and comfort of both the service artist and the client.
• •Aesthetic Excellence: Elevating salon interior design through stylish and customizable furniture.
• •Customer Success & Partnership: Viewing their furniture as an investment that contributes to their customers’ business growth and client retention.
• •Functionality: Ensuring "fashion meets function," where beautiful design also serves practical salon needs.

Best Practices

• •Emphasize "Investment, Not Expense": Consistently frame the purchase as a long-term investment in client retention, artist well-being, and overall business growth, justifying the premium price point.
• •Showcase, Don't Just Tell, Luxury and Comfort: Utilize high-quality visuals (photos and videos) across all platforms that depict the luxurious aesthetic and the serene, comfortable experience for clients. Leverage client testimonials and salon features.
• •Highlight Patented Innovation and Craftsmanship: Regularly remind the audience of the unique, patented designs and the North American, artisan-led manufacturing process. This reinforces exclusivity and quality.
• •Maintain a Dual Focus (Artist & Client): Always address the benefits for both the salon professional (ergonomics, ease of use, posture) and the end client (unparalleled comfort, luxurious experience).
• •Be Transparent and Engage with Feedback (Carefully): While highlighting positive reviews and the 99% satisfaction rate, develop a strategy for addressing constructive criticism found on public forums to manage social perception. Consider how to gather and showcase diverse positive experiences to counter mixed reviews on comfort.

Social Perception

Plush + Oak is generally seen as a luxury brand offering visually stunning and innovative salon furniture. While many associate it with enhanced client comfort and salon prestige, there are some dissenting opinions regarding comfort consistency and customer service, alongside the premium cost.

Copy Examples

• •Headline: Invest in Your Artistry. Elevate Their Experience. Body: Plush + Oak ergonomic beds aren't just furniture; they're a statement. Patented design meets artisan craftsmanship to provide unparalleled comfort for your clients and essential support for you. Transform your space, retain more clients, and watch your revenue grow. Discover the Plush + Oak difference. Call to Action: Explore Our Collections.
• •Headline: Where Luxury Meets Ergonomics. Body: Stop choosing between stunning design and true comfort. With Plush + Oak, you get both. Our North American-made salon beds are crafted to turn every appointment into a cloud-like escape for your clients and a posture-supporting dream for you. Call to Action: Customize Your Bed Today.
• •Headline: The Secret to a Booked-Out Schedule? Unforgettable Comfort. Body: Clients remember how they feel. With Plush + Oak’s patented anti-gravity experience, they’ll remember the blissful comfort of your salon long after their appointment ends. Elevate your client retention and make your salon the most talked-about space in town. Call to Action: See the Designs.
• •Headline: Designed by Artists, For Artists. Crafted for Clients. Body: We understand the demands of your profession. That’s why every Plush + Oak piece is engineered for optimal artist ergonomics and luxurious client comfort. Experience the difference hand-made quality and innovative design can make to your daily work and your bottom line. Call to Action: Learn About Our Craftsmanship.
• •Headline: Your Salon’s Next Glow-Up Starts Here. Body: Ready for an instant salon makeover that wows every client who walks through the door? Plush + Oak beds offer impeccable style and customizable options to perfectly match your unique vision. Get ready for the compliments, the tags, and the thriving business you deserve. Call to Action: Get Your Free Swatch Samples.