Brand Tone

Empathetic, Confident, Elegant, Appreciative, Practical & Informative

Brand Values

• •Empowerment
• •Quality & Durability
• •Comfort
• •Customer Satisfaction & Loyalty
• •Inclusivity & Accessibility
• •Ethical Production
• •Timeless Style over Fast Fashion

Best Practices

• •Prioritize Empathy & Understanding: Always address the specific needs and potential frustrations of the plus-size customer. Use language that shows you understand their journey and are there to support them (e.g., "We know finding the perfect fit can be challenging...").
• •Highlight Quality & Longevity with Confidence: Consistently reinforce the superior quality, durability, and timeless nature of Vikki Vi garments. Use confident language when describing fabric and construction benefits (e.g., "Invest in pieces that last," "Our signature fabric ensures...").
• •Maintain an Elegant & Sophisticated Vocabulary: Use words that evoke class, style, and refinement (e.g., "elegant," "sophisticated," "chic," "timeless," "flattering drape"). Avoid overly casual slang or trendy jargon that doesn't align with the brand's mature and professional audience.
• •Be Genuinely Appreciative & Responsive: When interacting with customers (reviews, comments, inquiries), maintain a warm, appreciative, and helpful tone. Personalize responses where possible to foster a sense of community and value.
• •Create and Adhere to Brand Voice Guidelines: Develop a simple style guide that outlines the core tone attributes (e.g., Empathetic, Confident, Elegant, Supportive, Practical), provides examples of "do's and don'ts," and lists key brand messages. This ensures everyone creating content understands and applies the brand voice consistently.

Social Perception

Highly Positive, Trusted, Go-To for Professional & Special Occasion Wear, Investment-Worthy, Solution-Oriented

Copy Examples

• •Homepage Banner: "Rediscover the joy of dressing. Vikki Vi's timeless designs offer unparalleled comfort and effortless elegance for every curve. Feel confident, look incredible."
• •Product Description (for a classic black dress): "Your search for the perfect black dress ends here. Crafted from our signature wrinkle-resistant knit, this Vikki Vi classic drapes beautifully, offering sophisticated style and all-day comfort. An investment in your confidence, made to last. Made with pride in the USA."
• •Social Media Post (Instagram/Facebook): "Tired of compromising style for fit? At PlusbyDesign, we believe every woman deserves to feel fabulous. Our Vikki Vi collection is designed to celebrate your shape with quality pieces you'll love for years to come. #PlusbyDesign #VikkiVi #PlusSizeFashion #ComfortAndStyle #MadeInUSA"
• •Email Subject Line: "Feel Beautiful, Effortlessly: Discover Your Next Vikki Vi Favorite"
• •About Us Snippet: "For too long, finding chic, quality clothing in plus sizes felt like a challenge. We're here to change that. PlusbyDesign is dedicated to empowering women with beautiful, well-made garments that fit impeccably and make you feel truly special. Because you deserve nothing less."