Brand Tone

practical, helpful, and straightforward

Brand Values

• •Functionality and Convenience: Making smart devices more versatile and easier to use in more places.
• •Simplicity and Elegance: Designing accessories that are easy to use and aesthetically pleasing, complementing the smart devices they support.
• •Quality and Durability: Using good materials and ensuring a good fit and finish for their products.
• •Customer Support: Offering customer service and aiming for customer satisfaction.
• •Innovation: Continuously striving to differentiate and improve how people use their smart devices.

Best Practices

• •Focus on the Solution: Clearly articulate how the product solves a specific user problem (e.g., limited portability, cord clutter).
• •Use Clear and Concise Language: Avoid jargon or overly technical terms. Make the benefits easy to understand.
• •Highlight Practical Benefits: Emphasize convenience, extended playtime, ease of use, and enhanced functionality.
• •Maintain a Helpful and Approachable Voice: Sound like a knowledgeable friend offering a smart solution rather than a purely sales-driven entity.
• •Ensure Visual and Textual Cohesion: Use imagery and videos that reinforce the practical application and sleek design of the products, aligning with the straightforward copy.

Social Perception

Customers generally perceive PlusAcc products as useful and well-designed accessories that solve the problem of smart speaker portability. They appreciate the extended playtime and the freedom from power cords. The brand is seen as providing practical solutions for enhancing the smart home experience.

Copy Examples

• •Unplug and play. Take your smart speaker anywhere with the PlusAcc Battery Base.
• •Tired of tangled cords? PlusAcc makes your Echo Dot truly portable. Enjoy hours of wireless freedom.
• •Elevate your smart home. Our sleek stands and battery bases keep your devices charged and ready, without the clutter.
• •From the kitchen counter to the backyard BBQ. PlusAcc powers your smart life, wherever you are.
• •Simple, elegant, essential. Discover PlusAcc accessories – designed to perfectly complement your favorite smart devices.