Brand Tone

Artistic, collaborative, and approachable; blending contemporary art passion with a relaxed, accessible lifestyle product. Language is friendly, creative, and avoids corporate jargon, focusing on aspiration, approachability, and community support.

Brand Values

• •Uplifting Artists
• •Accessibility of Art
• •Quality & Considered Production
• •Authenticity and Storytelling

Best Practices

• •Lead with the Artist: Always introduce the product through the lens of the collaborating artist. Their story and style are the primary selling points.
• •Use "Art-Forward" Language: Employ words like "canvas," "artwork," "gallery," "edition," and "woven" to consistently elevate the product beyond a simple utility item.
• •Maintain a Friendly, Human Tone: Write as if you're talking to a friend who loves art. Use emoticons where appropriate (like the ☺), ask questions, and keep the tone welcoming and inclusive.
• •Emphasize Scarcity and Quality: Always mention that the towels are "limited edition" and "never mass-produced" to reinforce their value and uniqueness. Highlight the "Made in the USA" aspect to appeal to customers who value craftsmanship.
• •Focus on the "Why," Not Just the "What": Instead of just describing the towel's features, explain why it exists: to make art accessible, to support a creator, and to bring more beauty into everyday moments.

Social Perception

Perceived as a niche, design-forward brand with strong ties to independent art and design communities. Credible within the design community, seen as a platform for artists, and appealing to a 'gourmet' lifestyle audience with refined taste.

Copy Examples

• •Art for anywhere. Meet 'Golden Hour' by @[artist_handle]. We collaborated with [Artist Name] to capture the warmth of late summer afternoons in a towel you can take with you. Woven from 100% cotton and available in a limited run. Unroll your own masterpiece. #PlungeTowels #ArtYouCanUse #LimitedEdition
• •More than a towel. It’s a canvas for rising artists. Discover functional art that’s made to be used, loved, and shared. #ArtYouCanSunbatheWith
• •Subject: Freshly Woven: A New Artist Joins the Plunge Family. Hi [Name], we believe art belongs in your daily life. That's why we're so excited to introduce our latest collaboration with painter [Artist Name]. Their vibrant, abstract style is now a functional work of art. See the collection and read our conversation with the artist on the blog. P.S. We promised not to spam you, but this was too beautiful not to share.
• •This isn't just a towel; it's a statement piece. Designed by rising artist [Artist Name], this limited edition towel features their signature [description of style, e.g., 'bold geometric shapes' or 'dreamy floral patterns']. Jacquard-woven in the USA from soft, absorbent cotton, it’s designed for the beach, bath, or to be hung on your wall. A piece of art that’s as practical as it is beautiful.
• •Headline: Art Belongs at the Beach. Body: Tired of boring towels? So were we. Plunge transforms the everyday beach towel into a limited-edition canvas for the world's most exciting rising artists. Find a design that speaks to you and make your sunny days a little more creative. Shop the collection now.