Brand Tone

Sentimental and Heartfelt, Helpful and Solution-Oriented, Appreciative, Reassuring and Trustworthy, Joyful and Celebratory, Easy and Convenient

Brand Values

• •Preservation of Memories
• •Celebration of Childhood Creativity
• •Quality and Craftsmanship
• •Ease and Convenience for Parents
• •Family Connection
• •Customer Satisfaction

Best Practices

• •Emphasize Emotional Connection: Always tie the service back to the feelings it evokes – nostalgia, joy, love, pride. Use words that resonate emotionally with parents.
• •Focus on the "Solution" Aspect: Clearly articulate how Plum Print solves the common problem of artwork clutter and the guilt associated with discarding children's creations. Highlight ease and convenience.
• •Celebrate the Child's Creativity: Frame the artwork as valuable and worthy of preservation. Use language that shows appreciation for the effort and imagination behind each piece.
• •Maintain a Warm and Approachable Voice: Avoid overly formal or technical language. Write as if you're a supportive friend offering a wonderful idea to another parent. Keep sentences clear and direct.
• •Show, Don't Just Tell, the Quality: While mentioning "high-quality," also describe the tangible aspects like "durable library-style binding," "archival paper," or "professionally designed layouts" to reinforce the value and longevity of the keepsakes.

Social Perception

A Valuable Service, High-Quality Output, An Emotional Investment, Convenient but Potentially Pricey, Good Customer Service, A Great Gift Idea, Process Time, Range of Products

Copy Examples

• •Headline: From Piles of Paper to Pages of Joy. Body: Your child's imagination is too precious to hide in a box. Let Plum Print transform those colorful creations into a beautiful custom art book you'll treasure together for years to come. No more clutter, just cherished memories.
• •Headline: Hold Onto Their Little Moments, Beautifully. Body: That macaroni necklace, the vibrant finger paintings, their first stick-figure family portrait – they're not just art, they're milestones. We'll lovingly digitize and design them into a stunning keepsake book, so you can relive the magic, anytime.
• •Headline: The Easiest Way to Celebrate Your Little Artist (and Reclaim Your Fridge Door!). Body: Overwhelmed by masterpieces? Send us your child's artwork – big, small, 3D and all! We’ll handle the rest, creating a gorgeous, high-quality book that honors their creativity and brings joyful order to your home.
• •Headline: More Than a Book, It's Their Story in Art. Body: Imagine their face lighting up as they flip through a professionally bound book starring *their* artwork! Plum Print makes it simple to create a lasting tribute to their unique talent and imagination. A gift for them, a treasure for you.
• •Headline: Don't Let Those Memories Fade. Preserve Them with Plum Print. Body: School projects, holiday crafts, everyday doodles – each piece tells a part of their story. Our easy, "done-for-you" service transforms these precious items into beautiful, durable keepsakes you'll love to share and look back on. Send us your box of memories today!