Brand Tone

friendly, personal, celebratory, and appreciative

Brand Values

• •Celebration of Life's Special Moments
• •Handcrafted Quality & Customization
• •Personal Connection & Family Inspiration
• •Customer Satisfaction
• •Joy in Creation

Best Practices

• •Always Lead with Warmth: Start communications with welcoming and friendly language. Phrases like "Hello!" "Welcome!" or expressing gratitude can set a positive tone.
• •Emphasize the "Why": Remind your audience of the brand's purpose – celebrating special moments and the joy of handcrafted items. This reinforces the emotional connection.
• •Use Celebratory Language: Incorporate words and phrases that evoke happiness, excitement, and festivity (e.g., "joyous," "celebrate," "memorable," "sparkle," "special").
• •Share Customer Stories (with permission): Highlighting how customers use and enjoy PlumPolkaDot products reinforces the brand's value and builds community. This aligns with the current practice of showing customer photos.
• •Maintain a Personal Touch: Continue to share the story behind the brand and the passion for creating. This makes the brand more relatable and human, differentiating it from mass-produced alternatives.

Social Perception

Customers generally perceive PlumPolkaDot very positively. The brand is seen as reliable, with "Smooth shipping" and "Speedy replies." The owner, Christina, is portrayed as a creative and passionate individual.

Copy Examples

• •Website Banner/Social Media Post: "Making your special moments even more memorable! ✨ Discover handcrafted favors and decor, lovingly made to celebrate your joyous occasions. Let's create something beautiful together!"
• •Product Description (for bachelorette party scrunchies): "Cheers to the bride-to-be! Our custom scrunchie favors are the perfect, fun touch for your 'I Do Crew.' Beautifully handcrafted and ready to celebrate, because every detail of her special weekend should sparkle!"
• •Instagram Caption (showing a customer's baby shower setup): "So much love for this beautiful baby shower! We’re overjoyed to see our printable decor adding a little extra sweetness to this special day. Thank you for letting us be a small part of your big celebration! 🍼💕 #PlumPolkaDotCelebrates #BabyShowerJoy #HandmadeWithLove"
• •Email Newsletter Snippet: "Hello lovely people! Just a little note to say THANK YOU for being part of the PlumPolkaDot family. We're busy crafting new designs to help you celebrate all the wonderful milestones ahead. Get inspired for your next event!"
• •About Us Excerpt: "From our family to yours, PlumPolkaDot was born from a love of crafting and the joy of celebrating life's little (and big!) moments. Each piece is designed and handmade with care, hoping to bring a smile to your face and a special touch to your gatherings."