Brand Tone

Artistic & Appreciative, Gentle & Calming, Personal & Sincere, Slightly Whimsical

Brand Values

• •Appreciation for Nature
• •Artistic Expression
• •Bringing Beauty into Homes
• •Quality & Craftsmanship
• •Sustainability

Best Practices

• •Embrace Nature's Language: Use descriptive and evocative words that reflect the beauty, serenity, and detail of the natural world (e.g., "sun-dappled," "dew-kissed," "whispering pines," "gentle hues").
• •Maintain a Gentle, Appreciative Voice: Avoid overly aggressive sales language or hype. Focus on sharing the inspiration and artistic value, allowing the beauty of the products to speak for itself.
• •Share the Artist's Perspective: Infuse copy with hints of the artist's personal connection to nature and the creative process. This adds authenticity and a personal touch.
• •Focus on Emotion and Experience: Highlight how the artwork can make someone feel (e.g., calm, inspired, connected to nature) and how it can enhance their space or daily life.
• •Visual-Verbal Harmony: Ensure the tone of the copy consistently aligns with the visual aesthetic of the artwork and branding. If the art is delicate and intricate, the language should reflect that subtlety and care.

Social Perception

Positive & Admiring, Artistically Respected, Niche Appeal, Trustworthy

Copy Examples

• •Product Description (Fine Art Print): "Invite the quiet whisper of the wild into your sanctuary. Our 'Forest Dream' giclée print captures the serene dance of sunlight through ancient trees, rendered with delicate artistry to bring a moment of natural peace to your walls. A timeless piece to cherish."
• •Instagram Post (New Sticker Collection): "Little bursts of nature's joy! ✨ Our new sticker collection has fluttered in, featuring hand-painted botanicals and whimsical woodland creatures. Perfect for adorning your journals, laptops, or sending a little piece of art to a friend. Which one captures your heart?"
• •Email Newsletter Subject Line: "Stillness & Wonder: New Art to Soothe Your Soul 🌿"
• •Facebook Ad Copy: "Transform your home into a haven of natural beauty. Plum Grove Design offers exquisite art prints and stationery, inspired by the breathtaking landscapes of the Pacific Northwest. Discover art that speaks to your heart and calms your spirit. Shop now and find your piece of tranquility."
• •About Us Snippet (for social media bio): "Plum Grove Design: Weaving the wonder of nature into art for your home. Discover delicate prints, cards, and stickers by artist Addie Sucherman, inspired by the wild heart of the Pacific Northwest."