Brand Tone

A harmonious blend of warmth, sophistication, and community pride, characterized as the 'Elegant Neighbor' that balances friendly, approachable language with elevated, artistic descriptors.

Brand Values

• •Community Growth
• •Artisanship
• •Connection
• •Freshness and Quality

Best Practices

• •Lead with 'Local' by consistently reinforcing the Battle Creek connection to distinguish the brand from national wire services.
• •Maintain sensory language using adjectives that evoke sight, scent, and touch to help customers experience the arrangements digitally.
• •Balance elegance with warmth to ensure the boutique remains approachable and neighborhood-friendly rather than cold or high-fashion.
• •Consistently integrate the 'Helping Battle Creek Bloom™' tagline across all marketing channels to build long-term brand equity.
• •Focus on the 'Why' by emphasizing the emotional occasion and the resulting bond rather than just the physical floral product.

Social Perception

The premier choice for gifting in Battle Creek, regarded as a reliable aesthetic leader that maintains a professional, modern boutique image while staying deeply rooted in the local community.

Copy Examples

• •At Plumeria, we don’t just deliver flowers; we deliver smiles to our neighbors. Since 2015, we’ve been proud to call Battle Creek home, helping our community bloom one handcrafted bouquet at a time. Stop by one of our two local shops today and see what’s fresh!
• •Classic elegance, modern presentation. Elevate your space with our signature Red Rose Box—a sophisticated take on the world’s most romantic bloom. Hand-delivered and ready to enchant. Order your moment of luxury today.
• •Make their ordinary day extraordinary. From vibrant, sun-kissed petals to lush, leafy greens, our 'Petal Perfect' arrangements are designed to bring nature’s charm right to their doorstep. Same-day delivery available in Battle Creek!
• •Never miss a moment to bloom. With a Plumeria Fresh Flower Subscription, you can keep the elegance of our boutique in your home all year long. Hand-picked, seasonal, and 100% local.
• •When words aren't enough, let nature speak. Our 'Peaceful Petals' collection offers a gentle touch of beauty during difficult times. We provide thoughtful, reliable delivery to Battle Creek hospitals and funeral homes with the utmost care.