Brand Tone

Elegant & Sophisticated, Artistic & Evocative, Passionate & Romantic, Refined & Subtle

Brand Values

• •Artistry & Creativity
• •Quality & Excellence
• •Storytelling & Emotional Connection
• •Duality (Lightness & Strength)
• •Freedom & Individuality
• •Love & Passion

Best Practices

• •Embrace Poetic & Evocative Language: Use descriptive and sensory words that paint a picture and appeal to emotions, reflecting the artistic and story-driven nature of the brand. Instead of just listing notes, describe the experience or feeling they evoke.
• •Highlight the Duality: Consistently weave in the theme of the feather – its lightness and strength, delicacy and resilience. This core concept should subtly underpin product descriptions and brand narratives.
• •Maintain an Elegant & Sophisticated Vocabulary: Avoid overly casual slang or colloquialisms. The language should mirror the luxury and refinement of the perfumes.
• •Tell a Story: Whether it's the founders' story, the inspiration behind a specific fragrance, or the journey a scent can take someone on, storytelling should be a key element. This reinforces the brand value of creating emotional connections.
• •Focus on Individuality and Freedom: While elegant, the tone should also empower the wearer, suggesting that the fragrances are a means of expressing their unique personality and embracing their freedom, much like a feather carried on the wind.

Social Perception

Niche & Luxurious, High Quality & Well-Crafted, Evocative & Memorable, Sophisticated & Elegant, Story-Driven

Copy Examples

• •Headline: Plume Impression: Where artistry meets aroma. Discover scents that tell your unique story. Body: Each Plume Impression fragrance is a journey, an emotion captured in a bottle. Crafted with the finest ingredients by master perfumers, our scents are an invitation to explore the delicate strength within. Find your signature.
• •Social Media Post (Image: Artistic shot of a perfume bottle with a feather): Inspired by the duality of a feather – its graceful beauty and resilient spirit. Our latest creation, [Perfume Name], embodies [mention 2-3 key notes/emotions]. Dare to express your multifaceted self. #PlumeImpression #ArtisticPerfume #LuxuryFragrance #ScentStory
• •Product Description Snippet (for a romantic, floral scent): Like a whispered promise, [Perfume Name] unfolds with notes of [key floral note] and [key complementary note], a tribute to timeless love stories and cherished moments. Let this sophisticated essence be the signature of your most romantic encounters.
• •Brand Story Snippet: Born from a passionate liaison, Plume Impression translates the art of emotion into exquisite fragrance. We believe in the power of scent to evoke memories, inspire dreams, and express the freedom of being. Discover our world, feather by feather.
• •Email Subject Line: An Invitation to Sensory Discovery | The Latest from Plume Impression Email Body Preview: Experience [New Perfume Name], a scent that balances audacious strength with refined elegance, inspired by [briefly mention inspiration]. Unveil a new facet of your story.