Brand Tone

Artistic, Whimsical, Bohemian, Free-Spirited, Playful, Imaginative, Personal, Passionate, Empowering, and Spiritual (subtle)

Brand Values

• •Artistry & Craftsmanship
• •Individuality & Self-Expression
• •Quality & Unique Materials
• •Ethical Sourcing (for feathers)
• •Imagination & Storytelling

Best Practices

• •Weave the "magic world of Plumin" and Tatiana's artistic journey into product descriptions, social media, and website copy. Every hat has a story; hint at it.
• •Use Evocative and Sensory Language: Words like "magical," "enchanting," "vibrant," "breathed life," "whisper," and "dreamt" align with the established whimsical and artistic tone.
• •Maintain a Personal Connection: Use "Tatty," "I," or "we" (referring to the maker) where appropriate to reinforce the designer-led, handcrafted nature of the brand. Address the customer directly with engaging and slightly whimsical language like "beautiful creature."
• •Highlight Uniqueness and Artistry: Consistently refer to products as "creations," "works of art," or "wearable art" rather than just "items" or "products." Emphasize the handmade and unique design aspects.
• •Visually Align Copy: Ensure the tone of the copy matches the visual aesthetic (bohemian, artistic, colorful) presented on the website and social media. The words should paint a picture that complements the images.

Social Perception

Niche & Artistic, Designer-Led, Visually Driven

Copy Examples

• •Headline: Unleash Your Inner Muse. Discover Hats with Soul. Body: More than an accessory, it's an extension of you. Each Plumin Hat is dreamt into existence, a handcrafted whisper of faraway lands and vibrant imagination. Find the creation that speaks your language.
• •Social Media Post: Dare to be different? Our 'Fantasia' fedora isn't just a hat, it's a conversation starter, a mood lifter, a piece of wearable art. Handcrafted by Tatty with ethically sourced feathers and a touch of magic. ✨ #PluminHats #WearableArt #BohoChic #StatementPiece #HandmadeMagic
• •Product Description (for a feather earring): Adorn yourself with the gentle strength of an angel's wing. Our Plume Angel feather earrings are more than just beautiful; they carry a whisper of divine feminine energy, a reminder of your unique magic. Hand-sourced with care in Bali.
• •Email Subject: Ready for Your Transformation? A Plumin Hat Awaits. Email Body: Step into the world of Plumin, where every stitch tells a story and every design ignites the imagination. Your perfect hat – the one that feels like it was made just for you – is waiting to be discovered. Let us help you express your truest self.
• •About Us Snippet: We believe fashion should be an adventure. Inspired by global journeys and the boundless realm of fantasy, Tatiana Pluma (Tatty) creates more than hats; she crafts wearable dreams. Each piece is a testament to playful imagination and the art of self-expression.