Brand Tone

Approachable & Welcoming, Passionate & Appreciative, Curated & Sophisticated, Community-Oriented

Brand Values

• •Supporting Artists: A core value is providing a platform for artists, from emerging talents to established visionaries, to share their work. Their mission explicitly states fostering connections between artists and collectors.
• •Creativity & Craftsmanship: The gallery was established with a deep passion for celebrating creativity and craftsmanship. They feature 'original, handcrafted art.'
• •Authenticity & Storytelling: They invite visitors to discover the stories that make each piece special, emphasizing the 'why' behind the art.
• •Appreciation for Art & Nature: They aim to nurture a deeper appreciation for diverse artistic voices and contemporary art. The original gallery's location on 20 acres and features like outdoor art shows highlight a connection to nature and the beauty of Door County.
• •Customer Experience: They strive to provide a welcoming environment for all visitors, whether they are seasoned collectors or new to art. Positive customer reviews attest to this.

Best Practices

• •Emphasize Storytelling: Always try to weave in the story behind the art or the artist. This aligns with the gallery's value of sharing the 'why' and makes the art more relatable and engaging.
• •Maintain a Welcoming and Inclusive Voice: Use language that invites everyone, from seasoned collectors to curious newcomers. Avoid overly academic or exclusive jargon. Phrases like 'Whether you're a seasoned collector or a first-time visitor...' are a good example.
• •Highlight Craftsmanship and Uniqueness: Consistently use words that convey the quality, originality, and handcrafted nature of the artwork (e.g., 'original,' 'handcrafted,' 'one-of-a-kind,' 'artisan-made,' 'unique').
• •Connect to the Door County Experience: Where appropriate, tie the gallery and its art to the beauty and unique atmosphere of Door County. This resonates with both locals and tourists.
• •Show Passion and Enthusiasm: Let the genuine love for art and artists shine through in the copy. Use descriptive and evocative language that conveys excitement and appreciation (e.g., 'breathtaking,' 'stunning,' 'vibrant,' 'discover the magic').

Social Perception

Esteemed Art Destination, Supporter of Artists, Welcoming & Knowledgeable, Unique & Inspiring, Community Focused

Copy Examples

• •Headline (Instagram/Facebook Post featuring a new jewelry collection): "Adorn Yourself with Artistry. ✨ Discover the intricate new [Artist Name] jewelry collection, where timeless elegance meets handcrafted passion. Each piece tells a story. Find yours at Plum Bottom Gallery. #PlumBottomGallery #HandcraftedJewelry #ArtToWear #DoorCountyStyle #UniqueDesign"
• •Headline (Email Newsletter for an upcoming sculpture garden exhibition): "Experience Art in Full Bloom. 🌸 Our sculpture garden awaits! Join us [Date] for the unveiling of breathtaking new works by [Artist Names]. Wander, wonder, and let nature and art inspire you. Details and directions on our website. [Link] #PlumBottomGallery #OutdoorArt #SculptureGarden #DoorCountyEvents #ArtAndNature"
• •Headline (Website banner promoting artist support): "Artfully Curated, Creatively Collected. At Plum Bottom, we're passionate about connecting talented artists with those who cherish unique, handcrafted pieces. Support the arts and discover your next treasure. #SupportArtists #FineArt #DoorCountyArt #PlumBottom"
• •Headline (Facebook Ad targeting visitors to Door County): "Your Door County Art Adventure Starts Here. From stunning paintings to unique ceramics and exquisite jewelry, Plum Bottom Gallery offers an unforgettable experience for art lovers. Visit one of our [Number] locations and take a piece of inspiration home. #VisitDoorCounty #ArtGallery #ExperienceArt #DoorCountyLife #PlumBottom"
• •Headline (Instagram Story - behind the scenes with an artist): "Studio Sneak Peek! 🎨 Watch as [Artist Name] brings their vision to life. We believe in the story behind every piece. Come see their incredible work in our gallery! #ArtistSpotlight #CreativeProcess #PlumBottomArtists #ContemporaryArt #DoorCounty"