Tono de Marca

professional, knowledgeable, and reliable

Valores de Marca

• •Expertise
• •Reliability
• •Value
• •Customer-Centricity
• •Quality

Mejores Prácticas

• •Prioritize Clarity and Conciseness: Use clear, direct language that is easy for both professionals and DIYers to understand. Avoid jargon where possible, or provide clear explanations.
• •Emphasize Expertise and Reliability: Consistently highlight the quality of products, the knowledge of the staff, and the reliability of the service in all communications.
• •Maintain a Professional and Helpful Tone: All content, from website copy to customer service interactions, should be professional, respectful, and genuinely helpful.
• •Segment Your Audience: Tailor your messaging to the specific needs of your two primary audiences: professional plumbers and DIY consumers. While the core tone remains the same, the focus of the content will differ.
• •Be Consistent Across All Channels: Once the brand establishes a presence on various platforms, ensure the tone of voice is consistent across the website, social media, email marketing, and in-store signage.

Percepción Social

As the brand has no significant online presence, there is currently no public social perception. The "under construction" state of the website may lead to an impression of a new or developing business. Building a positive social perception will be crucial upon the full launch of the website and any associated marketing efforts.

Ejemplos de Copy

• •Your Project, Our Priority. Get the Right Parts, Right on Time. Every Time.
• •At Plumbers Superstore, we're more than just a supplier; we're your project partner. With decades of combined experience, we provide Australian plumbers with the quality parts and expert advice they need to get the job done right. Trust us to be the foundation of your next successful project.
• •The [Product Name] features a robust copper construction and universal fittings for seamless installation. Engineered for durability and performance, it's the reliable choice for both commercial and residential applications. Backed by a 10-year manufacturer's warranty.
• •Just landed: The new range of [Brand Name] tapware. Combining innovative design with water-saving technology, this collection is built to last. Visit us in-store or browse our online catalogue to find the perfect fit for your next bathroom renovation.
• •Gear Up for Your Next Job with 15% Off All [Product Category].