Tono de Marca

Modern, sophisticated, minimalist, confident, direct, stylish, slightly edgy, focusing on design, form, and material.

Valores de Marca

• •Individuality and Unique Design
• •Quality and Durability
• •Genderless Inclusivity
• •Modern Simplicity

Mejores Prácticas

• •Lead with Design, Support with Material: Start by describing the aesthetic or the design concept (e.g., "edgy," "fluid," "architectural"). Follow up with the practical benefits of the material (hypoallergenic, durable, low-maintenance) to ground the artistic concept in tangible value.
• •Use Confident and Active Language: Employ strong, active verbs. Instead of "This necklace can be worn," use "Wear this necklace." The tone should be declarative and self-assured, reflecting the brand's confidence in its designs.
• •Embrace "Genderless" in All Communication: Consistently use inclusive and gender-neutral language. Avoid targeting copy specifically to "men" or "women" unless referencing a specific product category filter on the website. The core message should be about individual style, not gendered norms.
• •Keep it Minimal and Direct: Avoid fluff and overly descriptive, flowery language. The copy should be as clean and modern as the accessories themselves. Short, impactful sentences work best.
• •Focus on "The Feeling," Not Just "The Look": Write copy that evokes a sense of confidence, individuality, or quiet rebellion. Connect the act of wearing the accessory to a personal feeling or identity. The tagline "思わず触れてみたくなる" (makes you want to touch it) is a great example —it evokes curiosity and a tactile sensation.

Percepción Social

Perceived as a reliable, stylish, modern, and inclusive brand for everyday accessories. Valued for hypoallergenic and functional designs, it's seen as progressive and credible, offering cool, minimalist, well-made pieces at a mid-range price.

Ejemplos de Copy

• •FORM. REFINED. Introducing the new ORGANIC series. Inspired by natural contours. Crafted from pure surgical stainless steel. Discover pieces that move with you. #PluginAccessory #GenderlessJewelry #ModernMinimalism
• •Designed for Everyone. Engineered to Last. Your daily armor. Hypoallergenic surgical steel accessories for the modern individual. Shop now and find your signature piece.
• •More than an accessory. It's a statement. The PUNCHING Ring. Define your edge. Tap to shop.
• •Stop Compromising. You want unique design. You need all-day comfort. PLUG IN delivers both. Our genderless accessories are crafted from hypoallergenic steel, so your style is never irritated.
• •PLUG IN "CONTRAST" Necklace. A study in opposition. The CONTRAST necklace pairs a polished finish with a matte black accent, creating a bold yet balanced focal point. Forged from durable SUS316L surgical steel, this piece is designed for relentless, everyday wear. A subtle rebellion, worn close to the heart.