Brand Tone

Reassuring & Trustworthy, Innovative & Expert, Joyful & Family-Oriented, Empowering & Encouraging, Stylish & Modern

Brand Values

• •Safety First
• •Innovation for Impact
• •Well-being and Fulfillment
• •Autonomy and Freedom
• •Comfort and Quality
• •Aesthetics and Fun
• •Family & Sharing

Best Practices

• •Lead with Reassurance, Support with Facts: Always anchor messaging in the core promise of safety and peace of mind. Follow up with brief, understandable explanations of how FibreAir® technology delivers this.
• •Speak Parent-to-Parent (Empathetically): Acknowledge the concerns parents have around water safety, then position Plouf! as the understanding, reliable solution.
• •Highlight Freedom and Joy: While safety is the foundation, the ultimate goal is enjoyment. Use vibrant, positive language and imagery that showcase the fun and freedom Plouf! enables.
• •Maintain an Innovative yet Accessible Voice: Talk about the cutting-edge technology in a way that’s easy to grasp, focusing on the benefits rather than overly technical jargon.
• •Be Consistent Across All Channels: Ensure that the reassuring, joyful, and innovative tone is present everywhere, from website copy and social media captions to customer service interactions and packaging. Regularly review content for alignment.

Social Perception

Lifesaver / Peace of Mind Provider, Effective Learning Aid, High Quality & Innovative, Trustworthy and Credible, Child-Friendly, Valuable Investment

Copy Examples

• •Unlock worry-free water fun! 🌊 With Plouf!'s revolutionary FibreAir® inside, every splash is safer, every paddle more confident. More joy, more freedom, ultimate peace of mind. #PloufSafetyConcept #FloatingSwimsuit #WaterConfidence #SafeToSplash #FamilyAdventures
• •Experience the Plouf! Difference: Patented Buoyancy, Effortless Safety. Dive In with Confidence.
• •Plouf!: Making Big Waves in Water Safety and Little Smiles. Shop the new collection!
• •Transform tentative dips into confident swims! Plouf! floating swimsuits give your little one the gentle, reliable support they need to explore the water safely. Discover the magic of FibreAir® and enjoy every precious water moment.
• •Title: Beyond Buoyancy: The Plouf! Story – Innovation Born from a Father’s Love. Intro: It started with a heartbeat skipped, and grew into a mission for safer waters. Learn how Plouf! harnessed innovative FibreAir® technology not just to create a floating swimsuit, but to offer families everywhere precious peace of mind and the freedom to truly enjoy the water.