Brand Tone

Humorous & Sassy, Friendly & Relatable, Appreciative & Engaging, Authentic & Handmade-Focused

Brand Values

• •Originality & Uniqueness
• •Humor & Lightheartedness
• •Handmade Craftsmanship
• •Connection & Storytelling
• •Customer Appreciation

Best Practices

• •Know Your "Why": Always remember the core reason Plot Twist Pottery exists – to bring unique, handmade, sassy, and sentimental joy to everyday items. Let this purpose shine through all communication.
• •Embrace the Wit: Don't shy away from clever wordplay, puns (if appropriate for the specific product), and a generally light-hearted, sassy, but still friendly, approach. The humor should feel natural and not forced.
• •Highlight "Handmade" Authenticity: Consistently remind customers that items are small-batch and handcrafted. This justifies uniqueness and supports the brand's value of craftsmanship. Use phrases like "made with love," "crafted by hand," "one-of-a-kind."
• •Speak Like a Friend (a witty one): Use relatable language. Avoid overly formal or corporate jargon. Imagine you're talking to a friend who appreciates a good laugh and unique finds.
• •Engage and Be Human: When responding to comments or writing social media posts, let the brand's personality come through. Ask questions, respond to feedback with humor and grace, and show appreciation for the community.

Social Perception

Positive & Appreciated, Giftable & Special, Good Quality, Engaged Community

Copy Examples

• •Instagram Post (New Mug): "Morning survival just got a serious upgrade. ☕ Our new 'Don't Speak Before Coffee' mug is here to enforce the sacred ritual. Handmade, hand-lettered, and hand-delivered (by the mail carrier, but still!). Grab yours before your colleagues get any ideas. #PlotTwistPottery #HandmadeMug #CoffeeIsLife #SassyPots"
• •Facebook Ad (Trinket Dishes): "Tired of your rings staging a disappearing act? Our handmade trinket dishes are here to save the day (and your sanity). Perfect for holding your tiny treasures or just looking ridiculously cute on your nightstand. Warning: May cause an uncontrollable urge to buy more jewelry. 😉 Shop now! [Link] #PlotTwistPottery #TrinketDish #HandmadeCeramics #OrganizedChaos"
• •Product Description (Planter): "This planter isn't just a pot for your plant; it's a statement piece. 'I Wet My Plants' – because admitting it is the first step. Handcrafted with love and a healthy dose of humor, it’s ready to give your green friend a stylish, sassy home. Each one is unique, just like your questionable plant parenting skills. #PlotTwistPottery #FunnyPlanter #PlantParent #HandmadeHome"
• •Email Newsletter Subject Line: "Psst... Your Kitchen Called, It Wants Sassier Pottery." Email Body Snippet: "Let's be honest, life's too short for boring bowls. At Plot Twist Pottery, we craft handmade ceramics that are as unique and full of personality as you are. From mugs that *get* your morning mood to bowls that make even leftovers look chic, we've got something to make you smile. Plus, it's all made by hand, with a sprinkle of love and a dash of delightful sass. Explore the latest collection!"
• •Website Homepage Banner: "Handmade Pottery with a Twist of Sassy & Sentimental. Find Your New Favorite Conversation Starter."