Brand Tone

The brand's tone is friendly, personal, and passion-driven, established through direct address (informal "Du"), a personal story of a small dedicated team, and engaging, casual language with an emphasis on creativity and authenticity.

Brand Values

• •Quality and Durability
• •Swiss-Made
• •Sustainability
• •Customer Satisfaction
• •Innovation and Personalization

Best Practices

• •Always use the informal "Du" form (equivalent to informal "you" in English) to address customers across all platforms, reinforcing the brand's friendly and personal tone.
• •Regularly incorporate the narrative of the small, passionate two-person team behind the brand. This builds authenticity and distinguishes Plottnprint from larger, impersonal competitors, making the brand feel more human.
• •Frame posts and descriptions around the creative possibility and the passion for making things before focusing solely on product specifications. This connects emotionally with customers interested in custom-made goods.
• •Consistently include keywords like "Swiss Made," "produced in Switzerland," and "made from recycled material" in product descriptions and posts. These are powerful value propositions that justify quality and appeal to conscious consumers.
• •Actively encourage user-generated content by asking customers to share photos of their products in their new homes. Reposting this content strengthens the community feel and provides social proof, reinforcing the perception of a beloved small business.

Social Perception

Plottnprint is perceived as a positive, reliable, and trustworthy small, local Swiss business. They are seen as approachable experts and a go-to source for unique, personalized items, especially in the niche of 3D printing and custom plotting.

Copy Examples

• •Turn your most beautiful memories into light. ✨ Our new 3D-printed lithophanes are the most personal gift you can give. Send us your photo and we will create a little miracle – of course, 100% Swiss Made and with attention to detail. What are you waiting for? #plottnprint #3dprinting #personalizedgifts #swissmade #giftidea
• •Your dream car. Your wall. Show your passion with our detailed car silhouettes. Made for you in Switzerland from recycled material. Perfect for your office, garage, or as a gift for a true car fan. Which model is missing from your collection? Discover them all at plottnprint.ch! #carlove #porsche911 #audirs6 #3dprinting #mancave #swissmade
• •From idea... to your favorite shirt! 👕✨ This is how your unique piece is made by us! #customshirt #textileprinting #smallbusiness #swissmade #plottnprint #behindthescenes
• •Creativity, Quality & Passion. From Switzerland, for you. Welcome to Plottnprint – where your ideas take shape.
• •🎁 You'll find the most personal gift here! Hi [Name], the holidays are just around the corner! Forget boring, off-the-shelf gifts. At Plottnprint, you'll find unique items made in Switzerland that truly come from the heart. Whether it's a 3D picture of your favorite moment or a personalized shirt – we'll help you give joy. Order now and ensure sparkling eyes! #plottnprint #christmasgifts #madeinswitzerland