Brand Tone

Friendly and Approachable, Youthful and Trendy, Enthusiastic and Passionate, Trustworthy and Assuring

Brand Values

• •Handmade Quality
• •Customer Satisfaction & Trust
• •Support Small & Local
• •Ethical Considerations (Implied)
• •Functionality and Style
• •Value for Money

Best Practices

• •Create a Simple Tone of Voice Guide: Document key characteristics (e.g., Friendly, Youthful, Enthusiastic, Trustworthy) with do's and don'ts. For example: *Do: Use emojis where appropriate. Don't: Use overly formal or technical jargon.*
• •Know Your Audience ("Plorfam"): Continue to speak their language. Understand what resonates with them on social media and in product descriptions. Use inclusive language like "you" and "we".
• •Visual Consistency: Ensure product photography, social media graphics, and website design align with the youthful, colorful, and trendy vibe. Visuals strongly support the tone.
• •Empower Through Storytelling: Share the "Handmade with Love," "Woman Owned," and "Support Small Business" narratives consistently. Talk about the founders (Sunaina & Faraz) and the care that goes into each product.
• •Engage and Listen: Actively respond to comments and messages in the established brand tone. Pay attention to customer feedback (even negative) and address it constructively and in line with the brand's friendly and supportive values. This reinforces trust and community.

Social Perception

Positive Customer Feedback, Community Focused, Trustworthy Online Store, Emerging Brand

Copy Examples

• •✨ OMG! ✨ Your hair is about to get a MAJOR upgrade! 💖 Our new [Collection Name] scrunchies just dropped, and they’re bursting with color and handmade love! 🌈 Which one are you snagging first? 👇 #PlorScrunchies #HandmadeWithLove #NewCollection #HairGoals #SupportSmallIndia
• •Tired of totes that don't get you? 🤷‍♀️ Meet your new everyday bestie! Our [Bag Name] tote is designed in India 🇮🇳, handmade for durability, and chic enough for all your adventures. Roomy, stylish, and ready for anything! Shop now and support a woman-owned small biz! [Link] #PlorToteBags #HandmadeTotes #FunctionalFashion #ShopLocalIndia #WomanOwned
• •Say 'bye-bye' to bad hair days and 'hello' to happy hair! 👋 Our [Scrunchie Name] satin scrunchie isn't just pretty (though, isn't she lovely? 😍), she’s a superhero for your strands! Handmade with the softest vegan fabric, it glides through your hair, preventing breakage and those annoying ponytail kinks. Join the #plorfam and treat your hair to the best! ✨
• •🎉 You're Invited! 🎉 Peek Inside the PLOR Studio + A Sweet Treat Just For You! (Email Body Snippet): Hey Plor fam! Ever wonder where the magic happens? ✨ This week, we’re giving you a little behind-the-scenes peek at how your favorite handmade goodies are crafted with love! Plus, as a thank you for being so awesome, here's a special [discount/offer] on your next order! ...
• •Effortless chic in a snap! 💁‍♀️ Our handmade hair claws are perfect for those 'I woke up like this' (but better!) hair days. Strong grip, stunning designs. Pin your faves for instant hair inspo! #PlorHairAccessories #HairClaws #EasyHairstyles #HandmadeJewelry #PinterestHair