Brand Tone

Aspirational, Chic, and Conscious, balanced with an approachable feel on social media.

Brand Values

• •Ethical Craftsmanship
• •Handmade Luxury
• •Accessible Glamour
• •Versatility and Practicality
• •Female Empowerment and Local Support

Best Practices

• •Lead with the "Why": Always integrate the core values. Start with the glamour ("The perfect party bag") and immediately follow with the ethics ("that's also 100% vegan and handcrafted in India"). This combination is your unique selling proposition.
• •Use Evocative and Celebratory Language: Employ words like "shine," "dazzle," "spotlight," and "statement" to reinforce the aspirational and chic tone. The copy should make the customer feel confident and ready for an event.
• •Balance Glamour with Practicality: While highlighting the embellished, luxurious nature of the bags, also mention practical features like "detachable crossbody chain," "magnetic snap closure," or "spacious interior" to assure customers of their functionality.
• •Emphasize Versatility: Consistently mention the bag's ability to complement both "ethnic and western" outfits. This widens the product's appeal and frames it as a smart, versatile investment for a modern wardrobe.
• •Maintain a Consistent Voice Across All Channels: The chic, conscious, and celebratory tone should be instantly recognizable, whether a customer is reading an Instagram caption, a product description on your website, or an ad on a partner retail site. Consistency builds trust and a strong brand identity.

Social Perception

Overwhelmingly positive, positioning it as a go-to brand for statement party and occasion bags. Perceived as credible through luxury retailer partnerships and influencer endorsements, with a strong focus on aesthetics and embellished designs for special events.

Copy Examples

• •Your spotlight moment awaits. ✨ Introducing the new Aura Collection—where timeless craft meets contemporary glam. Each piece is handcrafted with our signature PETA-approved vegan leather and designed to make you shine. Which one is calling your name? #PlodeHandbags #VeganLuxury #MadeInIndia #StatementBag
• •Don't just attend the celebration. Be the celebration. PLODE's handcrafted Potli and Bucket bags are designed to turn heads. Made with love in India and 100% cruelty-free. Find the perfect accessory for your festive look. Shop Now. #FestiveFashion #PlodeStyle #EthicalGlamour
• •Conscious Luxury. Crafted to Dazzle. Discover our new collection of intricately embellished, 100% vegan handbags. Free shipping across India.
• •More than an accessory, it's a piece of the night sky. The Starry Bucket Bag is meticulously hand-embellished with shimmering crystals on a supple vegan suede base. With a detachable crossbody chain, it offers both elegance and hands-free convenience for when you want to dance the night away. Carry your essentials, and a little magic, wherever you go. #PartyReady #Handcrafted
• •Heads Up, Stunner! Your New Favorite Party Bag Is Here.