Brand Tone

youthful, trendy, and confident. It's approachable and personal, avoiding corporate jargon. The language is direct and infused with internet culture, including emojis and slang relevant to their fashion niche (e.g., "Y2K," "aesthetic," "bundle"). There's an undercurrent of edginess and coolness, exemplified by phrases like "bigger and badder than ever before" and the owners' "90s cyber rave" aesthetic preference.

Brand Values

• •Empowerment of Small Businesses
• •Sustainability
• •Curation and Expertise
• •Authenticity and Transparency
• •Community

Best Practices

• •Stay True to the Founders' Voice: The brand's personality is tied to its owners. Continue to write with the authentic, slightly edgy, and passionate tone established on the "Meet Us" page. Let that personality shine through in all communications.
• •Speak the Language of Your Audience: Continue using terminology and hashtags specific to the reseller and Y2K fashion communities (e.g., "aesthetic," "drops," "deadstock," "ISO" - In Search Of). This shows you are an integrated part of the community, not just an outsider selling to it.
• •Lead with the "No Mystery" Value: The ability to handpick items is the brand's strongest differentiator. This benefit should be a central theme in most marketing copy, as it directly addresses a major pain point for vintage resellers.
• •Balance "Trendy" with "Transparent": While highlighting the trendy aesthetics of the items, always maintain transparency about their vintage condition by using phrases like "pre-loved" or "vintage condition." This builds trust and manages expectations.
• •Use Visuals to Inform the Copy: Let the aesthetic of the clothes lead the description. When posting a "cyber" or "fairy" piece, use words and emojis that match that vibe. This creates a cohesive and immersive brand experience across all touchpoints.

Social Perception

reliable, innovative, and high-quality source for Y2K vintage clothing. Customers appreciate the ability to handpick their items, which reduces the risk associated with buying wholesale. The brand is perceived as being "in the know" about fashion trends, making them a trusted partner for resellers who need to stock desirable items.

Copy Examples

• •The Y2K drop you've been waiting for is LIVE. 💻✨ We just added 500+ handpicked pieces. Think cyber-core, office siren & 90s minimalism. Build your dream bundle before it's gone. Link in bio to start picking. #y2kwholesale #vintagebundle #depopseller #vintageseller #pliswholesale
• •🔥 Your Next Bestsellers Are Here | The Plis Wholesale Drop is Live!
• •POV: you stopped buying mystery boxes and started building your own vintage bundles. (Final shot of a neatly packed box) On-screen text: Pliswholesale.eu | Link in bio. Trending audio in the background.
• •Headline: Stop Guessing. Start Selling. Sub-headline: Handpick your own Y2K vintage wholesale bundles. Curated aesthetics, no mystery boxes.
• •Your ultimate Y2K style inspo. Shop the aesthetic directly on pliswholesale.eu - we source and handpick unique vintage pieces from the 90s and 2000s so you can build the perfect wholesale bundle for your shop. #Y2Kfashion #VintageAesthetic #CyberY2K #90sStyle #WholesaleVintage