Brand Tone

Practical, Reassuring, and Efficient

Brand Values

• •Quality and Precision
• •Simplicity and Convenience
• •Customer Empowerment
• •Functionality

Best Practices

• •Lead with the Solution: Start with the customer's problem (e.g., "Tired of mosquitoes?") and immediately present your product as the simple, effective solution.
• •Use Simple, Active Language: Employ clear, direct verbs. Instead of "The installation process can be completed easily," write "Install it in minutes." This reinforces the brand's efficiency.
• •Reinforce Trust Signals: Consistently mention key values like "Made in Germany," "Custom-Made," and the "5-Year Guarantee" across all platforms from the website header to social media bios. This builds confidence.
• •Focus on "How-To" and Empowerment: Create content that shows customers how to succeed. Use clear, numbered steps, simple video tutorials, and reassuring language that tells them, "You've got this."
• •Keep it Visual and Demonstrative: Especially on social media, let the product do the talking. Show the "click," the smooth slide of the blind, and the final, perfect fit. The copy should complement the visual proof of simplicity and quality.

Social Perception

reliable and innovative provider of custom-fit solutions

Copy Examples

• •Custom-Fit Insect Screens. Perfect fit, no drilling required. Made in Germany. Enjoy fresh air, worry-free.
• •Stop battling with bugs. Our Click-System insect screens install in seconds. Just measure, click, and relax. Your home, insect-free.
• •Precisely crafted for your window. Our pleated blinds offer stylish sun protection and privacy, made to your exact measurements. The innovative installation system ensures a secure fit without complex tools. Quality you can see and feel, every day.
• •Tired of one-size-fits-all solutions that don't fit at all? At Plisstek, we build your blinds and screens to the millimeter. Get the flawless look and function you deserve. Backed by our 5-year guarantee.
• •Plisstek: The perfect fit for a peaceful home. #DIY #HomeImprovement #NoMoreBugs