Brand Tone

Accessible & Inclusive, Sophisticated & Cultured, Engaging & Narrative-driven, Professional & Collaborative, Curatorial & Discerning

Brand Values

• •Accessibility of Art
• •Collaboration
• •Innovation
• •Quality
• •Cultural Engagement
• •Supporting Artists

Best Practices

• •Prioritize clarity and avoid elitism: Always write with the "art curious" in mind. Explain concepts simply without being patronizing. Avoid overly academic or exclusive art jargon.
• •Tell the story behind the art: Focus on the narrative, the artist's intent, and the cultural context. Make the art relatable and highlight its human connection.
• •Maintain a sophisticated yet approachable voice: The language should be intelligent and insightful but also warm, inviting, and inclusive. Think "cultured conversation with a knowledgeable friend."
• •Emphasize connection and engagement: Frame art not as a passive object but as an active experience that sparks thought, dialogue, and emotion. Use language that invites participation and discovery.
• •Ensure consistency across all platforms: Whether it's website copy, a product description, a magazine article, or a social media post, the core tone of accessible sophistication and cultural engagement should shine through. Develop a brand style guide with clear "voice" principles.

Social Perception

Positive Customer Experience, Respected Art Platform, Advocate for Art Accessibility, Trusted Collaborator

Copy Examples

• •Art for Everyone. Explore curated collections, discover captivating stories, and bring contemporary culture into your home. This is Plinth.
• •Own a piece of the conversation. This limited edition print by [Artist Name] isn't just an artwork; it's a story, a perspective, a spark for your space. Discover the vision behind the art.
• •Beyond the Gallery Walls. Our latest feature delves into how [Exhibition/Artist] is challenging perceptions and shaping the cultural landscape. Read more and see art differently.
• •Let art tell your brand's story. Plinth partners with innovative businesses to weave contemporary culture into your identity, creating meaningful connections with your audience. Enquire about our art consultancy.
• •Art isn't just to be looked at; it's to be lived with. Plinth brings you accessible artist-designed homeware that infuses everyday moments with creativity and inspiration. Shop the collection [Link]. #ContemporaryArt #ArtForYourHome #PlinthUK #DemocratiseArt