Brand Tone

Passionate & Enthusiastic, Approachable & Community-Focused, Modern & Visually-Driven

Brand Values

• •Fandom & Passion
• •Creativity & Personalization
• •Quality & Customer Satisfaction

Best Practices

• •Speak the Language of Fans: Use names, quotes, and references from the source material correctly and respectfully. This shows authenticity and builds trust with a knowledgeable audience.
• •Focus on Emotion and Atmosphere: Don't just sell a "lightbox." Sell the "feeling" of seeing a favorite moment illuminated, the "vibe" it adds to a room, and the "joy" of a perfect gift. Use evocative words like "iconic," "legendary," "vibrant," and "magical."
• •Keep it Visually-Led: Your copy should always complement the visuals. On social media, keep text brief, energetic, and engaging (using questions, emojis, etc.). Let the product be the hero.
• •Highlight Customization and Uniqueness: Consistently remind customers that they can create something truly personal. Use phrases like "one-of-a-kind," "uniquely yours," and "custom-made" to emphasize this key value proposition.
• •Maintain an Approachable Creator Voice: In all communications, especially social media comments and emails, maintain a friendly, grateful, and enthusiastic tone. This reinforces the perception of a passionate small business, not a large, impersonal company.

Social Perception

Plimide is perceived as a provider of high-quality, unique, and desirable products for a niche but passionate audience. The brand is seen as trustworthy by its customers, who often express delight with their purchases and the service received. The "kawaii" (cute) and "magnifique" (magnificent) descriptions from customers show a strong positive emotional connection to the products. It is largely seen as a creator-led brand, especially on platforms like TikTok, which adds to its authenticity.

Copy Examples

• •Your Favorite Scene, Now in a New Light. Don't just watch your favorite anime—live it. Our lightboxes capture the most iconic moments from Jujutsu Kaisen, One Piece, and more, bringing them to life with vibrant, adjustable light. Perfect for your setup, your living room, or as the ultimate gift for a fellow fan. Tap to browse the collection!
• •POV: You just got the coolest decor EVER. We can't stop staring either. ✨ Which character should we do next? Let us know in the comments! 👇 #animeart #manga #roomdecor #otaku #plimide
• •Your Art. Your Light. Your Rules. Turn your personal photos, fan art, or favorite memories into a stunning, one-of-a-kind lightbox. Button: Create Yours Now
• •Psst... New Drops Just Landed 🔥 Hey [Customer Name], Your watchlist just got an upgrade. We've added new legendary scenes and characters to the Plimide collection. Be the first to check them out before they sell out!
• •Product: Gojo & Geto - Jujutsu Kaisen Lightbox. Description: Relive the unbreakable bond and tragic destiny of the strongest sorcerers. This piece captures the powerful dynamic between Gojo and Geto, illuminated by adjustable LED lighting that lets you set the mood. Crafted with fine detail, it’s a must-have for any Jujutsu Kaisen fan looking to honor the legacy.