Brand Tone

Friendly, encouraging, empowering, approachable, and fun. It uses enthusiastic and positive language, speaking to customers like a knowledgeable friend, focusing on simplicity and product benefits.

Brand Values

• •Accessibility
• •Convenience
• •Self-Expression and Style
• •Quality
• •Empowerment

Best Practices

• •Always use encouraging and positive language, framing the product as a fun and easy solution.
• •Emphasize the simplicity and convenience of the product, using action-oriented words that highlight the ease of application and beautiful results.
• •Speak to your audience in a friendly, conversational tone, using "you" and "your" to make the customer feel seen and understood.
• •Continue to integrate customer testimonials and user-generated content into your marketing to reinforce brand credibility and build community.
• •Ensure your copy is always paired with high-quality, vibrant visuals that reflect the stylish and modern nature of the brand, making sure your words match the aesthetic.

Social Perception

Very positive. Customers perceive the brand as a game-changer in at-home nail care, offering high-quality, trendy products that are great value. It's seen as reliable and fun, enabling great-looking nails without salon time or expense, leading to high satisfaction and loyalty.

Copy Examples

• •Life's too short for boring nails and long appointments. With Plenty Mani, you get salon-quality designs that you can apply in minutes. Just stick, file, and go. Ready for your easiest manicure ever?
• •From bold and funky to chic and classy, we've got a design for every mood and moment. Express yourself from your fingertips. What style will you rock today? Explore our collections.
• •Yes, really. Our semi-cured gel nail wraps give you a flawless, long-lasting manicure without any of the mess or stress. Get ready for compliments.
• •Look great without breaking the bank. Plenty Mani offers a huge range of stunning nail designs for less than your morning latte. Affordable, durable, and oh-so-gorgeous.
• •Need a quick beauty fix? Our nail wraps are your secret weapon. Get a stunning, durable manicure in minutes that will take you from your morning meeting to your evening out, flawlessly.