Brand Tone

reassuring, professional, and solution-oriented

Brand Values

• •Quality of Life
• •High-Quality Products
• •Exceptional Service
• •Innovation
• •Problem Solving

Best Practices

• •Lead with the Benefit: Focus on customer gains rather than just product features.
• •Use Empathetic Language: Employ phrases that show understanding of customer problems.
• •Maintain a Reassuring & Professional Voice: Avoid casual slang, humor, or hype; sound calm, confident, and knowledgeable.
• •Be Clear and Direct: Ensure product information, benefits, and CTAs are straightforward and easy to understand.
• •Create a Brand Lexicon: Develop a list of on-brand and off-brand words for consistent content creation.

Social Perception

Limited due to low digital footprint; likely neutral-to-positive among local customers. Currently a blank slate in the broader digital world.

Copy Examples

• •Your journey to a pain-free life starts here. Discover sofas, mattresses, and armchairs designed for your total comfort and well-being.
• •Don't just sit. Unwind. Our Paula Relax Armchair is engineered with your comfort in mind, providing optimal support to relieve daily stress. It s more than a piece of furniture; it's your personal retreat.
• •Tired of restless nights? Your solution is inside.
• •Plenoconfort | Quality Mattresses & Sofas | Improve Your Rest Today
• •At Plenoconfort, we believe that true comfort is essential to a happy life. That s why we ve dedicated ourselves to sourcing and creating the highest quality furniture that not only furnishes your home but enhances your well-being. Every product is a promise of a better day and a more restful night.