Brand Tone

Empowering & Inspiring, Inclusive & Accepting, Supportive & Unifying, Positive & Vital, Proudly Mexican

Brand Values

• •Inclusivity & Diversity
• •Empowerment
• •Quality & Performance
• •Authenticity
• •Community & Solidarity
• •Mexican Pride
• •Well-being

Best Practices

• •Always Emphasize Empowerment and Positivity: Every piece of copy should aim to uplift and inspire. Use strong verbs and affirmative language. Focus on what women *can* do and achieve.
• •Champion Inclusivity Visibly and Verbally: Consistently reiterate that Plena is for *all* women. Use diverse imagery and ensure language is welcoming to every body type, age, and fitness level. Actively speak out against stereotypes.
• •Integrate the #SomosUna Philosophy: Weave the message of unity, support, and shared strength into various communications, not just specific campaigns. Encourage community interaction.
• •Highlight "Hecho en México" with Pride: Subtly or overtly remind the audience of the brand's Mexican heritage and commitment to local production, as this is a distinguishing factor and point of pride.
• •Maintain a Conversational and Authentic Voice: Speak to the audience as peers on a shared journey of wellness and self-acceptance. Avoid overly technical jargon and maintain a tone that is relatable and genuine.

Social Perception

Plena is perceived as a modern, stylish, and conscious activewear brand for women. The emphasis on body positivity, inclusivity, and "Made in Mexico" resonates positively with their audience. Their campaign #SomosUna appears to be a central element in building a community around the brand. Customers seem to appreciate the fusion of fashion and functionality in their products. The brand is seen as one that understands and aims to redefine what it means to be a "plena" (fulfilled/whole) woman.

Copy Examples

• •Headline: Embrace Your Power. Unleash Your Plena. Body: Our latest collection is designed for every move you make, every challenge you conquer, and every version of you. Discover activewear that celebrates your strength and authenticity. #SomosUna #PlenaActivewear
• •Headline: Hecho en México, Designed for You. Body: Feel the quality, live the comfort. Plena activewear moves with you, supporting your journey to wellness with style that’s undeniably yours. Sizes for every incredible body. #ModaMexicana #FitnessConEstilo
• •Headline: More Than Activewear. It's a Movement. Body: Join the #SomosUna community. We believe in the power of women united, celebrating every shape, every story, every success. Tag a woman who inspires you to live life to the fullest! #PlenaMujer #FuerzaFemenina
• •Headline: Comfort That Performs. Style That Empowers. Body: From your toughest workout to your most relaxed moments, Plena is there. Experience the difference of activewear crafted with passion, designed for your vibrant life. #ActivewearPlena #BienestarTotal
• •Headline: Redefine Your Limits. Celebrate Your Body. Body: No stereotypes, just strength. No limits, just possibilities. Plena activewear is here to support your unique expression of power and grace. What makes you feel #Plena today?