Brand Tone

Reassuring, emotional, informative, and helpful.

Brand Values

• •Connection & Bonding
• •Reassurance & Peace of Mind
• •Family Inclusivity
• •Customer Support
• •Accessibility/Affordability

Best Practices

• •Maintain a reassuring and emotional tone across all platforms.
• •Provide helpful and informative content about fetal dopplers and pregnancy.
• •Emphasize the connection and bonding experience the product offers.
• •Highlight the peace of mind and reassurance the device provides to expectant parents.
• •Ensure customer service interactions are friendly, supportive, and helpful.

Social Perception

Positive customer experiences, seen as a helpful resource for expectant parents, engaged with the community, and trustworthy due to custom domain and transparent review practices.

Copy Examples

• •Experience the magic of hearing your baby's heartbeat from the comfort of your home.
• •Create an intimate connection with your baby and share precious moments with your family.
• •Our fetal dopplers provide reassurance and peace of mind throughout your pregnancy journey.
• •Learn how to use our fetal dopplers safely and effectively with our comprehensive guides.
• •We offer the best price-quality ratio on selected dopplers, making this experience accessible for everyone.