Brand Tone

Enthusiastic & Passionate, Informative & Helpful, Chic & Aspirational (yet Accessible), Friendly & Personal, Storytelling

Brand Values

• •Quality
• •Timelessness/Slow Fashion
• •Affordable Luxury
• •Transparency & Honesty
• •Customer Satisfaction
• •Sustainability (Pragmatic Approach)
• •Dutch Design

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of PLEIN PUBLIQUE's tone (Enthusiastic, Informative, Chic yet Accessible, Friendly/Personal, Storytelling). Include approved vocabulary, "do's and don'ts," and examples.
• •Always Emphasize Quality & Timelessness: Whether describing a product or sharing a brand story, weave in the core values of high-quality materials (especially merino wool) and the idea of slow, lasting fashion.
• •Maintain a Personal, Enthusiastic Touch: Even in more formal announcements, inject a sense of passion for the products and a friendly connection with the customer. Use "we" and address the customer directly ("you").
• •Educate Gently: Share the benefits of merino wool and the principles of slow fashion in an informative, non-preachy way. Help customers understand the value behind the price.
• •Be Consistent Across All Channels: Ensure the tone used on the website, in emails, social media captions, and customer service interactions is aligned. Regularly review content to check for consistency.

Social Perception

Highly Positive, Trusted, Value for Money, Stylish & Classic, Appreciation for Brand Communication

Copy Examples

• •Instagram Post (New Arrival - Merino Sweater): "Meet La Sophie ✨ – your new everyday confidante. Crafted from the softest, 100% merino wool, she’s not just a sweater, she’s a warm hug on a cool day. Designed in Amsterdam with timeless appeal, because true style never fades. P.S. She’s itch-free and wonderfully breathable, naturally! #PleinPublique #MerinoLove #SlowFashionStaple #DutchDesign #AffordableLuxury"
• •Email Newsletter Subject: More Than Just a Stripe - It's a Classic. "Bonjour Belle, Ready to rediscover a true wardrobe hero? Our Breton stripes are more than just a pattern; they're a whisper of Parisian chic, a nod to timeless style, and a promise of effortless elegance. Made with the love and quality you expect from PLEIN PUBLIQUE. See what's new in our classics collection..."
• •Product Description (Cardigan): "The Perfect Layer, Perfected. Say hello to Le Cardigan Charme. We dreamt of a cardigan that felt like a gentle embrace but looked effortlessly put-together. So, we made it – from our signature fine merino wool, of course. Ideal for those 'just-in-case' moments or as the star of your ensemble. Because quality and comfort should go hand-in-hand, season after season. Invest in pieces you'll love for years, not just a moment. #TimelessKnitwear #MerinoMagic"
• •Facebook Ad (Brand Awareness): "Tired of trends that don't last? At PLEIN PUBLIQUE, we believe in 'slow fashion' – beautiful, high-quality merino wool pieces designed in the Netherlands to be loved season after season. Experience affordable luxury and discover your new forever favourites. ✨ Shop now and enjoy free shipping on orders over €60! #PleinPublique #MerinoWool #SustainableStyle #DutchFashion"
• •Blog Post Snippet (About Sustainability): "We're often asked about sustainability. And honestly? It's a journey, not a destination, especially for a boutique brand like ours. While we might not have all the answers (yet!), our heart is in the right place. For us, it starts with creating timeless pieces you'll reach for again and again – that’s the 'cost-per-wear' magic! Fewer, better things. That's our kind of sustainable style. [Read more about our approach...] #SlowFashionJourney #QualityOverQuantity"