Brand Tone

educational, sophisticated, and empowering

Brand Values

• •Innovation and Design Excellence
• •Sustainability
• •User-Centric Research
• •Education and Empowerment
• •Inclusivity

Best Practices

• •Lead with Education: Frame your copy around educating the consumer, whether it's about a product's features, a specific aspect of sexual wellness, or the design process. This reinforces the brand's authority and trustworthiness.
• •Emphasize 'Why' Over 'What': Instead of just describing a product's functions, explain why it was designed that way. Talk about the research, the ergonomic considerations, and the user benefits. This highlights the brand's unique value proposition.
• •Use Inclusive and Empowering Language: Employ gender-neutral language where possible and ensure your copy is welcoming to people of all backgrounds and identities. The tone should be one of empowerment, not prescription.
• •Maintain a Sophisticated and Clean Aesthetic: The language should mirror the visual identity of the brand. Avoid slang, overly casual phrasing, or gratuitous descriptions. Keep it elegant, direct, and intelligent.
• •Highlight the Design and Sustainability Story: Consistently weave the narrative of your collaboration with designers, your commitment to quality materials, and your sustainable practices into your copy. This is a key differentiator for the brand.

Social Perception

The public perception of pleasurelab.co appears to be that of a modern, trustworthy, and high-quality brand. It is likely perceived as a more "serious" or "mature" player in the market, appealing to a discerning consumer who values design, quality, and a non-stigmatizing approach to sexual wellness. The brand's focus on research and its academic collaborations lend it a level of credibility that sets it apart from more novelty-focused competitors.

Copy Examples

• •Engineered for Ecstasy. Designed for You. At Pleasurelab, we believe pleasure is a science. That's why we partner with top designers and engineers to create products that are as intuitive as they are beautiful. Discover the difference that thoughtful design can make.
• •Sustainability Meets Sensuality. Your pleasure shouldn't come at a cost to the planet. We are committed to creating high-quality, durable products that you'll love for years to come. Explore our collection of sustainable sex toys and invest in a better experience.
• •The Art of Self-Discovery. Your body is a masterpiece. Our products are the tools to help you explore it. Guided by research and user feedback, each Pleasurelab design is a new opportunity for self-discovery and empowerment.
• •More Than a Toy. It's an Innovation. We're not just making sex toys; we're pioneering a new approach to sexual wellness. Through our innovation platform and collaboration with TU Delft, we are constantly pushing the boundaries of what's possible. Join us on the journey.
• •Confidence in Your Pleasure. We believe everyone deserves to feel confident and empowered in their sexuality. Our educational resources and thoughtfully designed products are here to support you in exploring your desires safely and joyfully.