Brand Tone

empowering, educational, and approachable

Brand Values

• •Empowerment
• •Discretion
• •Quality and Safety
• •Inclusivity

Best Practices

• •Lead with Empowerment: All copy, from product descriptions to social media captions, should aim to uplift and empower the reader. Frame pleasure as a natural and healthy part of life.
• •Maintain Approachability: Use a conversational and friendly tone. Avoid jargon where possible, and when technical terms are necessary, explain them in an accessible way.
• •Prioritize Education: Position the brand as an expert in the field by creating content that educates the audience about sexual wellness, safety, and product use.
• •Emphasize Discretion and Trust: Consistently message the brand's commitment to privacy and discreet service. This builds trust with an audience that may be hesitant to make their first purchase.
• •Be Inclusive in Language and Imagery: Ensure that all content speaks to a diverse audience. Use gender-neutral language where appropriate and feature a range of representations in any lifestyle imagery.

Social Perception

The public perception of Pleasure Box, where it exists, seems to align with its intended branding as a modern and accessible online adult store. The lack of negative press or widespread complaints is a positive indicator. The brand is part of a larger cultural shift that is destigmatizing sexual wellness products. Brands in this space, like Vush and Normal, are noted for their empowering messaging and for breaking down old taboos, a path that Pleasure Box is also on.

Copy Examples

• •Your journey to self-discovery starts here. Explore new realms of pleasure with our latest collection. Designed for your body, and your empowerment. #PleasureBoxAU #SexualWellness #SelfLove
• •Ready to rewrite the rules of pleasure? This week, we're celebrating you. Discover our top picks for solo exploration and take 15% off your next adventure. Because you deserve it.
• •The only thing you should worry about is the pleasure inside. We believe your privacy is paramount. That's why every Pleasure Box order is shipped discreetly, right to your door. Shop with confidence.
• •Empowerment has never felt so good. Welcome to your safe space for sexual wellness.
• •5 Ways to Introduce a Toy into the Bedroom (An educational post offering tips and advice, reinforcing their role as a knowledgeable and trusted source).