Brand Tone

Artistic, Warm, and Mindful

Brand Values

• •Quality Craftsmanship
• •Sustainable & Ethical Production
• •Authentic Design
• •Joy in the Everyday
• •Personal Connection

Best Practices

• •Always connect the copy to the unique illustrations. Use descriptive words that evoke the charm and whimsy of the designs (e.g., "playful," "charming," "nostalgic," "elegant").
• •Consistently mention the key value propositions of material and production. Phrases like "sustainably sourced," "FSC-certified paper," "crafted in Germany," and "100% cotton" should be woven into product descriptions and brand messaging.
• •The tone should always be approachable and personal, never cold or corporate. Think of the copy as a "friendly handshake," just like the brand name suggests. Use simple, heartfelt sentences.
• •Instead of just saying "notebook," talk about "a place for your thoughts" or "capturing memories." Sell the experience and the emotional connection the product provides.
• •Ensure the copy's tone perfectly matches the clean, warm, and minimalist visual aesthetic of the website and social media feeds. The words should feel as carefully chosen as the colors and illustrations.

Social Perception

The public and customer perception of "pleased to meet" is overwhelmingly positive, positioning it as a premium, design-led stationery and lifestyle brand. It is perceived as High-End & Aspirational, Trusted & Authentic, and Artistically Unique.

Copy Examples

• •Illustrated Goods for Paper & Home. Crafted with care in Germany to bring a little joy to your everyday.
• •New stories are waiting to be written. Our latest notebook, featuring a hand-drawn kingfisher, is ready for your thoughts, dreams, and doodles. Made with 100% recycled paper and a love for the little things. #pleasedtomeet #stationerylove #sustainabledesign
• •Sharpen little minds and create lasting memories. Our beautifully illustrated memory game turns a classic pastime into a visual adventure. Each card is a tiny work of art, printed on sturdy, child-safe board from sustainable sources. A perfect gift for playful hearts.
• •It started with a simple idea: that a piece of paper could be a friendly handshake. Since 2010, we've been turning Daniela's whimsical illustrations into stationery and home goods that feel personal. Every item is thoughtfully produced with our local partners, because we believe in quality you can feel and design that makes you smile.
• •Just Arrived: A Fresh Collection for a New Season.