Brand Tone

Aspirational, Serene, and Sophisticated

Brand Values

• •Quality & Craftsmanship
• •Health & Cleanliness
• •Creation of Ambiance
• •Passion & Purpose
• •Customer-Centricity

Best Practices

• •Use Sensory and Evocative Language: Focus on describing the feeling and experience of the scent, not just its ingredients. Use words that evoke mood, memory, and atmosphere (e.g., "cozy," "uplifting," "serene," "captivating").
• •Maintain a Refined and Minimalist Voice: Keep copy clean, concise, and elegant. Avoid overly casual slang or excessive emojis to align with the sophisticated brand image. The tone should be warm but polished.
• •Always Weave in Brand Values: Consistently mention key value propositions like "hand-poured," "natural coconut wax," "phthalate-free," and "clean-burning." This reinforces trust and justifies the premium positioning.
• •Create a Persona-Driven Narrative: Write as if you are the founder A dash passionate, knowledgeable, and genuinely wishing to bring peace and joy into the customer's home. This personal touch builds a stronger connection than corporate-speak.
• •Engage with Graceful Curiosity: In social media, pose questions that encourage mindful, positive interaction. Instead of "Buy now," ask "How do you create moments of peace in your day?" This fosters a community around the shared value of creating a pleasant home environment.

Social Perception

Customers perceive the brand as offering premium, beautifully scented products that enhance their living spaces. The emphasis on natural, non-toxic ingredients resonates with health-conscious consumers. The brand is seen as authentic and trustworthy, largely due to the visibility of its founder's story and the "hand-crafted" nature of its products. Its visual branding is perceived as elegant and modern, aligning with contemporary interior design trends.

Copy Examples

• •Unwind the chapter. Unwind the day. Our Rosemary & Sage candle brings the calm, you bring the story. What are you reading tonight?
• •Transform your space into a garden at golden hour. La Fleur is an elegant dance of velvety orchid, ripe raspberry, and warm tonka bean. A constant, effortless bloom of fragrance for a home that feels as sophisticated as you are.
• •An Invitation to Serenity | Inside: Your New Favorite Scent
• •Artisanal Fragrance, Poured with Passion. Experience the luxury of a clean-burning, beautifully scented candle. Hand-crafted to make your house feel like a sanctuary.
• •Tired of harsh, chemical fragrances? So were we. That A S that A A s why we created Pleascent A dash luxury home fragrances made with natural coconut wax and phthalate-free oils. Because the air you breathe should be as clean as it is beautiful. Discover a healthier way to scent your home.