Brand Tone

sexy, playful, bold, trendy, and fun

Brand Values

• •Variety and Selection: Offering a wide range of products, from lingerie and costumes to adult novelties and festival wear, positioning themselves as a "one-stop shop."
• •Customer Experience & Service: Emphasis on friendly, helpful, and knowledgeable staff who make customers feel comfortable.
• •Uniqueness and Style: Providing unique, sexy, and fashionable pieces, including in-house designed costumes.
• •Inclusivity (to an extent): Being noted as LGBTQ-friendly and a transgender safe space.
• •Fun and Excitement: Catering to events, special occasions, "naughty time," and festival culture, promoting an image of fun and self-expression.

Best Practices

• •Embrace Playful & Flirtatious Language: Use words that are suggestive but still fun and lighthearted. Think "daring," "alluring," "unleash," "ignite," "tempting," "naughty but nice."
• •Focus on Empowerment and Confidence: Frame products not just as items, but as tools for self-expression, confidence, and owning one's sexuality or style. Use phrases like "own the moment," "feel incredible," "express yourself boldly."
• •Stay Current and Trendy: Reference current events where appropriate (like local festivals, fashion weeks) and use contemporary slang or hashtags relevant to the target audience (e.g., #FestivalVibes, #RaveReady, #HotGirlSummer).
• •Be Bold but Approachable: While the products are "sexy" and "adult," the copy should still feel welcoming and non-intimidating, reflecting the positive in-store customer service experiences. Avoid overly explicit or crude language that could alienate some customers.
• •Use High-Energy & Evocative Descriptions: Paint a picture of the experience or feeling the product provides. Instead of just saying "red lingerie," try "Stop traffic in this fiery red lace chemise, designed to make hearts race." Use exclamation points judiciously to convey excitement.

Social Perception

Playthings® is generally perceived as a fun, go-to store in Miami for adult items, costumes (especially for Halloween and festivals), and sexy apparel. Customers appreciate the wide selection and the helpful, non-judgmental staff. It's seen as a place that helps people feel comfortable exploring and purchasing items for personal enjoyment, parties, and self-expression. Their participation in high-profile events like Miami Swim Week and Art Basel likely enhances their image as a trendy and fashionable brand in their niche.

Copy Examples

• •Headline: Unleash Your Alter Ego. Body: Miami's hottest nights start at Playthings®. From daring lingerie to show-stopping festival wear, find everything you need to turn heads and own the moment. What side of you will you set free tonight? #PlaythingsMiami #MiamiNights #SexyStyle
• •Headline: Festival Season is CALLING. Answer in Style. Body: Don't just go to the festival, BE the festival. Playthings® has the ultimate collection of ravewear, bikinis, and unique costumes that scream confidence. Shop the looks that get you noticed. #PlaythingsRave #FestivalFashion #MiamiVibes #OwnTheNight
• •Headline: Bedroom & Beyond: Dare to Play. Body: Explore your fantasies with our curated collection of sensual lingerie and playful novelties. At Playthings®, it's all about embracing your desires with confidence and style. Your adventure starts here. #AdultPlay #SexyLingerie #MiamiFun #Playthings
• •Headline: Halloween Done Right? It Starts at Playthings®. Body: Forget basic. This Halloween, be unforgettable. As Florida's largest costume store, we've got the unique, the sexy, and the head-turning looks you won't find anywhere else. Get your costume before it's gone! #PlaythingsCostumes #HalloweenMiami #SexyHalloween #CostumeGoals
• •Headline: Swim Season Sizzle. Body: Make waves with Playthings® swimwear. Featured at Miami Swim Week, our collection is all about bold designs and a perfect fit that makes you feel incredible. Dive into our latest arrivals! #PlaythingsSwim #MiamiSwimWeek #BikiniBabe #BeachStyle