Brand Tone

Knowledgeable & Authoritative, Friendly & Approachable, Passionate & Enthusiastic (for Gaming), Customer-centric & Supportive, Direct & Value-Oriented

Brand Values

• •Quality & Performance
• •Customer Satisfaction & Support
• •Expertise & Experience
• •Value for Money
• •Community Engagement
• •Adaptability & Innovation

Best Practices

• •Speak the Gamer's Language (Authentically): Use terminology and references that resonate with the gaming community, but avoid forced or outdated slang. Keep it genuine and enthusiastic.
• •Emphasize Expertise with Clarity: Showcase deep knowledge of PC hardware and gaming, but explain complex topics in an accessible and friendly way. Avoid overly technical jargon where simpler terms suffice, or explain jargon clearly.
• •Prioritize Helpfulness & Support: Frame copy around solving customer problems and supporting their gaming journey. Highlight warranties, support services, and the willingness to assist.
• •Maintain a Passionate and Enthusiastic Voice: Let the genuine love for gaming shine through. Whether it's about new tech, popular games, or custom builds, the excitement should be palpable.
• •Be Direct and Value-Driven, But Not "Salesy": Clearly communicate the benefits of choosing Playtech (e.g., quality components, direct pricing, expertise) without resorting to aggressive sales tactics. Focus on the value and performance delivered.

Social Perception

Trusted & Reputable, Expert Builders, Good Customer Service, Associated with NZ Gaming Culture, Online-Focused

Copy Examples

• •Headline: Unleash Your Legend. Body: Tired of lag holding you back? At Playtech NZ, we've been building dream gaming rigs since '91. Get the high-spec, custom-built PC you deserve, backed by expert advice and lifetime support. Let's build your next victory.
• •Headline: Your Game, Your Rig, Your Rules. Body: Don't settle for off-the-shelf. Our PC gurus are here to help you craft the perfect gaming beast, component by component. From budget-friendly powerhouses to no-compromise monsters, we speak your language. Questions? We love 'em!
• •Headline: More Power, Less Mucking Around. Body: Get straight to the good stuff. Playtech NZ delivers top-tier gaming PCs and components directly to you, cutting out the middleman. That means more performance for your buck and expert support that's always got your back. Ready to level up?
• •Headline: NZ's Gaming PC OG's. Still Got It. Body: We've seen a lot of tech fads come and go since 1991, but our passion for building killer gaming PCs? Stronger than ever. Experience the Playtech difference: hardcore gaming roots, friendly local expertise, and systems built to perform.
• •Headline: Got PC Build Questions? We've Got Answers (and Awesome Rigs). Body: New to PC gaming or a seasoned pro planning your next upgrade? The Playtech NZ team is here to guide you. We'll break down the tech, help you pick the perfect parts, and ensure your new system is ready for epic adventures. Chat with us today!