Brand Tone

friendly, enthusiastic, community-oriented, approachable, and passionate, connecting with customers on a peer-to-peer level.

Brand Values

• •Community
• •Passion for Gaming
• •Customer Service
• •Nostalgia
• •Fairness

Best Practices

• •Stay Authentic and Passionate: Always let a genuine enthusiasm for gaming shine through in your writing. Use language that real gamers use.
• •Foster a Two-Way Conversation: Ask questions, run polls, and encourage comments to make your audience feel like part of a community, not just customers.
• •Keep it Friendly and Approachable: Use a conversational tone. Avoid overly formal or corporate language to maintain the "local game store" feel.
• •Highlight Community Events: Regularly promote and celebrate your in-store events to reinforce your commitment to building a gaming community.
• •Embrace Nostalgia: Tap into the shared history of gaming by posting about retro games and classic consoles. This resonates with a significant portion of your customer base.

Social Perception

Generally perceived positively as a smaller, community-focused alternative to larger chain stores. Recognized as a welcoming hub for the local TCG and retro game enthusiasts, fostering a positive and inclusive environment.

Copy Examples

• •Fresh trade-ins just hit the shelves! 😱 We've got a fantastic selection of PS5, Switch, and classic Xbox 360 titles that just came in. What hidden gem are you hoping to find for your collection? Come on down and take a look before they're gone! #Winnipeg #VideoGames #RetroGaming #PlayNTradeWPG #NewArrivals
• •Get your decks ready! Friday Night Magic is on tonight at Play N Trade Winnipeg! Whether you're a seasoned pro or new to the world of Magic: The Gathering, you're welcome at our tables. Let's sling some spells and have a great time. See you at 6 PM! #MTG #FNM #WinnipegEvents #TCG #GamingCommunity
• •Don't let a scratched disc ruin your game! Our professional disc restoration service can bring your favorite games back to life. Starting at just $5, we can get you back in the game. Visit us in-store to save your cherished classics! #DiscRepair #RetroGaming #Winnipeg #VideoGameRepair
• •(Image of a variety of Pokémon cards) We're sorting through a huge collection of Pokémon cards! What's the one card you've always wanted to pull? (Poll: Charizard / Blastoise / Venusaur / Other). Let us know in the DMs what you're searching for! #PokemonTCG #CardCollector #Winnipeg #PlayNTrade
• •We love being your friendly local game store! What's your favorite memory from a visit to Play N Trade Winnipeg? Was it finding a rare game, winning a tournament, or just chatting with our team? Share your stories in the comments below! 👇 #Community #GamerLife #WinnipegSmallBusiness #ThankYou