Brand Tone

friendly, approachable, and customer-focused

Brand Values

• •Quality Products
• •Fair Pricing & Value
• •Exceptional Service
• •Customer Experience
• •Canadian Owned
• •Community & Family

Best Practices

• •Emphasize "Friendly & Approachable": Always use a welcoming and conversational style. Address customers directly (e.g., "you," "your family"). Avoid overly formal or technical jargon unless explaining specific product features where clarity is key.
• •Highlight "Quality & Canadian": Consistently mention the quality of products and, where applicable, their Canadian craftsmanship (especially for pool tables). This reinforces trust and a key differentiator.
• •Showcase "Expertise & Passion": Convey that the staff are not just salespeople but knowledgeable enthusiasts who are happy to help. This can be done through phrases like "our game experts," "passionate team," or "we love talking games."
• •Focus on "Family & Fun": Frame products around the enjoyment, connection, and memories they create for families and friends. Use words that evoke positive emotions and shared experiences.
• •Maintain Visual Consistency: While this is about copywriting, ensure the visual elements (on social media, website, ads) complement this friendly, quality-focused tone. Bright, clear images of people enjoying the games, and well-lit product shots, will support the copy.

Social Perception

Playmore Games is perceived as a significant retailer in their niche in Western Canada, boasting a large showroom. The company is known for its friendly staff, great atmosphere and knowledgeable service, with customers generally having a positive experience.

Copy Examples

• •Headline: Upgrade Your Fun! Pool Tables, Darts & More! Body: Create the ultimate games room with Playmore Games! From Canadian-made pool tables to exciting board games, we've got everything you need for endless entertainment. Our friendly experts are here to help you find the perfect fit. Visit our Edmonton or Calgary showroom today! Call to Action: Discover Your Next Game Night!
• •Headline: Quality Games, Fair Prices, Family Fun. Body: At Playmore Games, we're a family business dedicated to bringing you the best in game room entertainment. Quality products, competitive prices, and service with a smile – that's our promise. Let's make your home the fun zone! Call to Action: Explore Our Collection!
• •Headline: Proudly Canadian, Passionately Playful! Body: Supporting Canadian means quality you can trust. Our Canadian-made pool tables are built to last, and our wide selection of games guarantees fun for everyone. Come say hi – we love talking games! Call to Action: Visit Us & Play More!
• •Headline: Your Game Room Experts in Alberta. Body: For over 25 years, Playmore Games has been Alberta's go-to for pool tables, foosball, ping pong, and all things fun. Our knowledgeable team is ready to help you build the game room of your dreams. Call to Action: Get Expert Advice Today!
• •Headline: More Than Just Games – It's About Making Memories. Body: We believe in the power of play! Create lasting memories with family and friends with top-quality games from Playmore. Our welcoming showrooms in Edmonton and Calgary are packed with inspiration. Call to Action: Find Your Fun Here!