Brand Tone

Artistic, Passionate, Personal, Friendly, Eco-conscious, Adventurous, Unique, and Handcrafted

Brand Values

• •Craftsmanship & Quality
• •Individuality & Uniqueness
• •Nature-Inspired
• •Sustainability
• •Customer Connection
• •Passion & Authenticity

Best Practices

• •Showcase the unique, handmade nature of each piece.
• •Highlight the inspiration drawn from nature (sea, land, mountains, deserts).
• •Emphasize the brand's commitment to sustainability and reducing single-use plastics.
• •Maintain a personal and friendly tone, reflecting Kaitlin's approachable style.
• •Incorporate references to the brand's origin and connection to Phish concerts.

Social Perception

Customers perceive Play It Leo Designs positively, appreciating the product quality, beauty, and uniqueness, as well as the fast shipping, beautiful packaging, and responsive customer service. The brand is seen as a trusted small business, with customers feeling the items are made with love by a talented artisan.

Copy Examples

• •Each piece is lovingly handcrafted, drawing inspiration from the raw beauty of nature.
• •Hey there! I'm Kaitlin, the maker behind Play It Leo Designs. I'm so stoked to share my passion for unique, sustainable jewelry with you!
• •Inspired by sea, land, mountains, and deserts, these earrings will bring a earthy vibe to your look.
• •Reduce single-use plastics and adorn yourself with unique, handcrafted beauty. Each piece is a statement of sustainability.
• •From my hands to your heart. Thank you for supporting my small business!