Brand Tone

Friendly, Enthusiastic, Humorous, and Knowledgeable/Helpful

Brand Values

• •Customer Success & Satisfaction
• •Quality
• •Passion for Koi Keeping
• •Expertise & Guidance
• •Community

Best Practices

• •Embrace the Puns (Strategically): Continue using koi and fish-related puns, as seen on the "About Us" page ("fintastic," "koi-nnoisseur"). However, use them thoughtfully so they remain charming and don't overwhelm the core message, especially in more technical or product-focused content.
• •Prioritize a Friendly, Conversational Voice: Write as if you're talking to a fellow pond enthusiast. Use contractions, ask questions, and keep the language accessible and welcoming. Avoid overly formal or jargon-heavy language where possible.
• •Inject Enthusiasm and Passion: Let the genuine love for koi keeping shine through. Use positive language and express excitement about the products and the hobby itself. This makes the brand more relatable and engaging.
• •Balance Humor with Expertise: While the humorous tone is a key differentiator, always back it up with solid, reliable information and demonstrate expertise. Customers come for the fun but stay for the quality and knowledge.
• •Be Genuinely Helpful: Ensure that all copy, even the most playful, ultimately serves to help the customer, whether it's by providing information, solving a problem, or guiding them to the right product. Customer success is a core value and should be reflected in all communications.

Social Perception

Play It Koi is perceived very positively by its customers and the online community familiar with them. Customers see them as a reliable source for quality products and, crucially, for expert advice and support. They are known for selling quality fish, plants, and supplies that contribute to healthy and beautiful ponds. The humorous and enthusiastic tone, combined with responsive customer service, creates an approachable and welcoming brand image. They are praised for quick shipping and delivering what was promised.

Copy Examples

• •Ready to dive into the 'koi-munity'? 🐠 Whether you're a seasoned pro or just getting your fins wet, Play It Koi has everything you need for a 'fintastic' pond. Let's make some waves together!
• •Fuel your finned friends with the good stuff! Our premium koi food isn't just delicious (they told us!), it's packed with nutrients to keep them healthy, vibrant, and doing the Cha-Cha Slide. Happy koi, happy life!
• •Water you waiting for? Splash into our latest deals & tips!
• •Is your pond water looking a bit... murky? Don't let it get you down! Our 'koi-nnoisseurs' have a quick tip: [Insert Tip]. Still stumped? We're always here to help your pond paradise stay pristine!
• •We're Play It Koi – a quirky school of fish fanatics dedicated to helping you build the pond of your dreams! From 'koi-rrific' fish to top-notch supplies and advice that actually makes sense. Got questions? We're all ears (and fins)!