Brand Tone

Professional, Helpful, Quality-Focused

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction & Service
• •Customization & Personalization
• •Efficiency & Reliability
• •Australian Identity (with global reach)
• •Accessibility

Best Practices

• •Prioritize Clarity and Precision: Reflect the brand's commitment to quality and expertise by using clear, unambiguous language. Avoid jargon where possible, but when discussing technical aspects (like print quality or card stock), be accurate and informative.
• •Maintain a Helpful and Supportive Voice: Continuously reinforce that the company is there to assist the customer through the design and ordering process. Use phrases that convey support and partnership, mirroring their "team is here to make the process seamless" approach.
• •Emphasize Quality and Craftsmanship Consistently: Regularly weave in terms related to superior materials, printing excellence, and durability. This reinforces one of their core brand values.
• •Be Direct and Action-Oriented in CTAs: Use clear and concise calls to action that guide the user effectively (e.g., "Order Now," "Get a Quote," "Design Your Deck"). This aligns with their efficient and straightforward process.
• •Showcase Passion for the Product Subtly: While maintaining professionalism, let a genuine enthusiasm for playing cards and their creative potential shine through. This can be done by highlighting the joy of a custom deck or the impact it can have for an event or brand, connecting with the "elevate your gaming experience" idea.

Social Perception

Positive Customer Experiences, Reliable & Professional, Specialized & Niche Provider, Community Engaged (within their niche)

Copy Examples

• •Headline: Your Vision, Expertly Crafted into Every Card. Body: With over 25 years of experience, Playing Cards Co. Australia delivers unparalleled quality in custom playing cards. From corporate branding to unique personal gifts, we bring your designs to life with precision printing and premium materials. Let's create your perfect deck. CTA: Get Your Custom Quote
• •Headline: Don't Just Play Cards, Make a Statement. Body: Elevate your game nights, events, or marketing with bespoke playing cards. Our team is dedicated to a seamless design process, from your initial idea to swift delivery Australia-wide. Experience the difference quality makes. CTA: Design Your Deck Today
• •Headline: Premium Custom Playing Cards, Shipped Fast Across Australia. Body: Need high-quality custom playing cards without the wait? At Playing Cards Co., we pride ourselves on swift 7-10 working day turnarounds from design approval. Crafted with precision, designed by you. CTA: Order Now & Impress
• •Headline: From Concept to Casino-Grade: We're Your Custom Card Experts. Body: Whether it's a unique wedding favour, a promotional tool, or a deck for serious players, we offer a range of finishes and an easy design process (templates & assistance available!). Australian-made quality you can feel. CTA: Explore Custom Options
• •Headline: Creating More Than Just Cards – We Create Keepsakes. Body: Imagine your special moments or brand identity captured on a beautifully crafted deck of cards. Our customers love our attention to detail and vibrant results. What story will your cards tell? CTA: Share Your Idea With Us