Brand Tone

Empathetic and Caring, Playful and Joyful, Supportive and Informative, Accessible and Inclusive, Family-Oriented and Personal

Brand Values

• •Inclusivity: Providing toys that cater to children of all abilities, especially those with sensory processing needs, autism, and Angelman syndrome.
• •Family: Inspired by and centered around the founder's son and family experiences.
• •Joy and Playfulness: Believing in the power of play to bring happiness and stimulate imagination.
• •Support and Understanding: Acknowledging the challenges faced by families with children who have additional needs and offering solutions.
• •Quality and Safety: Ensuring toys meet safety standards and are effective for sensory development.
• •Affordability: Striving to make sensory toys accessible to families on tight budgets.

Best Practices

• •Always Lead with Empathy: Every piece of copy should reflect an understanding of the challenges and joys of parenting or caring for a child with sensory needs. Use 'we understand' or 'we know' language.
• •Share Personal Stories (Authentically): Continue to weave Laura and Zac's journey into the narrative where appropriate. This is a core differentiator and builds trust. Avoid over-commercializing it.
• •Use Inclusive and Positive Language: Focus on abilities, joy, development, and support. Avoid clinical or overly technical jargon unless explaining a specific benefit clearly. Highlight 'play for all.'
• •Maintain a Playful and Hopeful Spirit: Even when discussing challenges, the underlying message should be one of optimism and the joy that play can bring. Use vibrant imagery and cheerful language.
• •Educate and Empower: Position Playinc not just as a seller of toys, but as a resource. Provide valuable content that helps parents and caregivers understand sensory needs and the benefits of different types of play.

Social Perception

Playinc is likely perceived as a heartfelt, mission-driven company rather than just a toy retailer. The personal story of Zac resonates authenticity and builds trust. Customers looking for sensory toys for children with specific needs (like autism) would see Playinc as a knowledgeable and understanding supplier. The emphasis on 'inclusive play' and 'affordable sensory toys' positions them as a caring and community-focused brand. Their active presence on platforms like TikTok and YouTube, demonstrating the toys, makes them appear approachable and transparent. The connection with organizations like the National Autistic Society lends credibility.

Copy Examples

• •Website Hero Banner: 'Sparking Joy, Supporting Senses. Discover Playinc's family-chosen sensory toys, inspired by our little superhero, Zac. Affordable, safe, and full of fun for every child.'
• •Social Media Post (Instagram/Facebook): 'Meet the Wiggle Wobbler! 🌈 Perfect for active play and sensory exploration, just like Zac loves! See how it helps with balance and giggles. Link in bio for yours! #Playinc #SensoryToys #InclusivePlay #InspiredByZac'
• •Product Description (Fidget Toy): 'Need a little calm in your day? Our new Pocket Fidget Friend is designed for little hands and big imaginations. Quiet, discreet, and perfect for focus in the classroom or on the go. Because every child deserves a moment of peace. #FidgetToys #PlayincSupports #SensorySolutions'
• •Email Newsletter Subject: 'Zac's New Favourite + A Special Treat For You! ☀️ Body Snippet: Hi [Customer Name], Laura here from Playinc! This month, Zac has been absolutely loving our new Glow Shapers (see him in action on our blog!). We know finding the right sensory tools can be a journey, so we wanted to share what’s working for us and offer you 15% off your next order. Let's make playtime magical! ✨'
• •Blog Post Title: 'More Than Just a Toy: How Sensory Play Transformed Our Family Life (And Can Help Yours Too!)'