Brand Tone

Fun and Engaging, Family-Friendly, Approachable and Casual, Reliable and Quality-Focused, Enthusiastic

Brand Values

• •Fun and Recreation
• •Quality and Durability
• •Family and Community
• •Customer Satisfaction
• •Accessibility
• •American Development

Best Practices

• •Emphasize 'Fun' and 'Togetherness': All copy should reflect the joy of playing games and the social aspect of their products. Use words that evoke excitement, laughter, and shared experiences.
• •Maintain an Approachable, Casual Voice: Avoid overly formal or technical language. Keep sentences relatively simple and direct, as if talking to a friend about a fun new game.
• •Highlight Quality and US Development (Subtly): While the tone is fun, weave in mentions of product quality, durability, and the 'Developed in the USA' aspect to build trust and justify purchase, without letting it overshadow the fun.
• •Be Inclusive of All Ages and Skill Levels: Ensure messaging appeals to families, kids, and adults, and that games are presented as accessible and enjoyable for everyone, not just serious athletes (unless the specific product is for training).
• •Use Action-Oriented Language and Calls to Action: Encourage engagement with phrases like 'Let the games begin!', 'Discover your new favorite,' or 'Get ready to play!' Make it easy for customers to envision themselves using the products.

Social Perception

Positive for Fun and Games, Good Value for Price, Generally Good Quality, Responsive Customer Service, Growing Online Presence, Legitimate and Trustworthy

Copy Examples

• •Headline: Make Every Weekend a Win! Body: From backyard BBQs to epic park showdowns, GoSports has everything you need to get the games going and the good times rolling. Quality gear for unforgettable fun! #PlayGoSports #OutdoorFun #FamilyGames
• •Headline: Built for Fun. Designed in the USA. Body: We've spent nearly 15 years perfecting the art of play. Our games are developed with passion right here in the USA, bringing top quality and endless smiles to your home. Discover your new family favorite! #GoSportsQuality #MadeForPlay
• •Headline: Level Up Your Lawn Games! Body: Tired of the same old routine? Unleash epic fun with our Giant Tumbling Towers, classic Cornhole sets, or the exciting Slammo! Perfect for parties, gatherings, or just because. Let the games begin! #BackyardGames #PartyStarter #PlayGoSports
• •Headline: Don't Just Play, Play GoSports! Body: Why settle for less? Our sports equipment and lawn games are made for players of all ages and skill levels. Durable, fun, and ready for action. What are you playing next? #ActiveLifestyle #SportsGear #FunForAll
• •Headline: Your One-Stop Shop for All Things Fun! Body: Searching for the best in outdoor games, sports gear, and poolside entertainment? Look no further! PlayGoSports.com offers a huge selection, fast shipping, and top-notch customer service. Get ready to play! #GoSports #GameOn #ShopNow