Brand Tone

Playful & Empowering, Problem/Solution Oriented, Reassuring & Practical, Modern & Discreet, Informative & Open

Brand Values

• •Pleasure & Fun
• •Freedom & Spontaneity
• •Practicality & Convenience
• •Quality & Safety
• •Discretion
• •Inclusivity

Best Practices

• •Embrace Playful Confidence: Use a tone that is both fun-loving and assured in the product's effectiveness. Don't shy away from cheeky or suggestive language where appropriate, but always keep it empowering and positive.
• •Focus on Freedom & Benefit: Continuously highlight how the product liberates users from worry (mess, laundry) and allows them to focus on pleasure and connection.
• •Keep it Real & Relatable: Acknowledge the real-life (sometimes messy) aspects of intimacy in a straightforward yet lighthearted way. Use 'you' and 'your' to speak directly to the audience.
• •Maintain Clarity on Features: While the tone is playful, ensure the practical benefits (waterproof, washable, material safety, size) are clearly and concisely communicated.
• •Consistent Visual Language: Ensure that imagery and video content on social media and the website match the playful, modern, yet discreet and high-quality feel conveyed in the copy.

Social Perception

Positive: Customers generally perceive the brand as providing a high-quality, effective solution to a common problem. It's seen as a 'game-changer' for mess-free intimacy. The waterproof and absorbent qualities are frequently praised.

Copy Examples

• •Focus on the fun, not the finish line. Our Playdrop Mat means more ‘oohs’ and less ‘oh no, the sheets!’. #PlayWithoutPause #MessFreeFun
• •Spontaneity called. It said to lay down a Playdrop Mat. Waterproof, washable, and always ready for action. Your bed stays pristine, your playtime? Anything but. #ReadyWhenYouAre #Playdrop
• •Love freely, live fully, and leave the cleanup to us. The Playdrop Mat: because the best moments shouldn't end with laundry stress. #IntimacyUnleashed #WorryFreePlay
• •Dare to make a splash? We’ve got you covered. Literally. The Playdrop Mat handles the heat (and the wet) so you can turn up the passion. #MakeAMessWeDareYou #PlaydropProtection
• •Your secret weapon for fearless fun. Soft, discreet, and ridiculously effective. Unleash your wild side, the Playdrop Mat will catch you (and everything else). #BedroomGameChanger #StopDropPlay