Brand Tone

Friendly and Approachable, Practical and Informative, Community-Oriented, Value-Driven, Trustworthy

Brand Values

• •Value/Affordability
• •Quality
• •Sustainability/Recycling
• •Community Support
• •Accessibility
• •Customer Service

Best Practices

• •Prioritize Clarity and Simplicity: Use straightforward language that is easy for everyone to understand. Avoid jargon unless it's commonly understood by the target audience (e.g., specific sports terms).
• •Maintain a Friendly and Approachable Voice: Use welcoming language, address the customer directly (e.g., "you," "your"), and keep the tone conversational rather than overly formal.
• •Emphasize Value and Practicality: Clearly highlight the benefits for the customer – whether it's saving money, finding quality gear, or the convenience of trading. Be specific about deals or how services work.
• •Incorporate Community and Local Connection: Mention local seasons, sports, or how the store serves the Washington community. This reinforces the "local" aspect.
• •Be Authentic and Trustworthy: Ensure all claims are accurate. Be transparent about the used nature of some items and the consignment process. Honesty builds long-term customer trust.

Social Perception

Positive Resource, Economically Smart Choice, Eco-Friendly, Helpful & Local, Reliable for Specific Needs

Copy Examples

• •Fresh powder calls for fresh gear! ❄️ Just in: A fantastic selection of pre-loved skis and snowboards, all tuned up and ready for the slopes. Gear up for winter adventures without breaking the bank. Swing by Playback Sports WA and find your perfect match! #UsedSkiGear #SnowboardSeason #ShopLocalWA #PlaybackSports
• •Growing kids outgrowing their gear? Or maybe you're looking to try a new sport? At Playback Sports WA, we buy, sell, and trade quality new and used sporting goods. From cleats to kayaks, find what you need at prices you'll love. Support local, play more! Visit us today. #BuySellTrade #SportingGoods #AffordableSports #WashingtonSports
• •Give Your Gear a Second Life! Don't let unused sporting equipment gather dust. Bring it to Playback Sports WA, and we'll help you turn it into cash or store credit towards your next adventure. Quality gear, fair prices, good for your wallet and the planet! Learn more about our consignment process. #SustainableSports #TradeInAndTradeUp #PlaybackSportsWA
• •Spring is in the air, and so is the sound of a bat cracking a home run! ⚾ Get ready for baseball, softball, and soccer season with our awesome range of new and gently used equipment. Our friendly team is here to help you find the right fit for every player in the family. Let's play! #SpringSports #GetInTheGame #LocalSportsStore
• •Got Questions? We've Got Answers! Our team loves sports as much as you do. Whether you need help finding the right size, advice on gear, or want to know how our trade-in works, just ask! We're here to help you play on. #YourFriendlySportsExperts #PlaybackSportsWA