Brand Tone

Evocative & Sensory, Calm & Relaxing, yet also Energetic & Uplifting (depending on the product), Personal & Passionate, Informative & Guiding, Modern & Tech-Savvy (with a touch of tradition)

Brand Values

• •Sensory Experience/Transformation
• •Well-being & Emotional Connection
• •Quality & Craftsmanship
• •Natural & Ethical (Implied)
• •Innovation

Best Practices

• •Develop a "Sensory Lexicon": Create a list of descriptive words and phrases related to scents, sounds, moods, and experiences that align with the AromaBeats brand. Regularly use these to maintain an evocative and consistent feel.
• •Always Link Scent to Mood & Music: Ensure that product descriptions and promotional copy consistently highlight the unique selling proposition – the interplay between the candle's fragrance, the curated playlist, and the resulting emotional/atmospheric shift.
• •Embrace Storytelling: Continue sharing the brand's origin, the handcrafted nature of the products, and the passion behind the creations, especially in blog posts and social media. This fosters a personal connection.
• •Adapt Tone to Product & Playlist Intention: While maintaining an overall evocative and quality-focused voice, allow the tone to subtly shift based on the specific candle. A lavender-scented candle for relaxation will have a calmer tone than a citrus-scented candle designed for energy.
• •Focus on the "Transformation": Consistently communicate how AromaBeats products don't just scent a room but transform an atmosphere and a state of mind. Use verbs and language that convey change, enhancement, and elevation of moments.

Social Perception

Niche & Unique, Lifestyle-Oriented, Trustworthy (aimed for), Engaging & Experiential

Copy Examples

• •Headline: Unlock Your Mood. Scent the Vibe. Play the Beat. Body: AromaBeats candles are more than just a fragrance. Each handcrafted soy candle comes with a unique QR code to a curated playlist, transforming your space and your state of mind. Discover your perfect sensory escape.
• •Headline: From Our Hands to Your Home: A Symphony of Scent & Sound. Body: We’re a mother-daughter team pouring our passion into every AromaBeats candle. Experience the magic of ethically sourced soy wax, exquisite fragrances, and music that speaks to your soul. Light a candle, scan the code, and let the mood unfold.
• •Headline: Stressed? Energize. Uninspired? Create. Body: Whatever your day holds, there’s an AromaBeats experience for it. Our "Mystic Lavender" soothes with calming melodies, while "Citrus Breeze" uplifts with vibrant tunes. Find your frequency.
• •Headline: The Science of Serenity. The Art of Atmosphere. Body: Did you know scent is directly linked to emotions and memory? AromaBeats enhances this connection by pairing each unique fragrance with the perfect musical harmony. Elevate your everyday.
• •Headline: Gift an Experience. Share a Mood. Body: Looking for a unique gift? AromaBeats candles offer a complete sensory journey. Perfect for meditation, celebrations, or simply unwinding. Give the gift of aroma and music.