Brand Tone

Sophisticated, Elegant, and Passionate

Brand Values

• •Heritage and History
• •Uniqueness and Individuality
• •Quality and Craftsmanship
• •Passion
• •Modern Relevance
• •Customer Connection and Service
• •Ethical Considerations

Best Practices

• •Emphasize Storytelling: Every piece has a history. Weave narratives about its era, design inspiration, or the craftsmanship involved.
• •Use Elegant and Evocative Language: Incorporate words like curated, heritage, bespoke, timeless, exquisite, legacy, and artistry to maintain a sophisticated feel.
• •Highlight Uniqueness and Rarity: Consistently remind the audience that these are not mass-produced items but special, often one-of-a-kind, finds.
• •Educate Subtly: Share knowledge about different jewelry periods, stone cuts, or designer hallmarks to showcase expertise without being overly academic.
• •Connect Past with Present: Frame vintage pieces as relevant and wearable for the modern individual, emphasizing their timeless appeal and how they can express personal style today.

Social Perception

Platt Boutique Jewelry is perceived as a prestigious and trusted source for high-quality vintage and antique jewelry, especially engagement rings. It is seen as a destination for discerning clients, including fashion enthusiasts, collectors, and celebrities, who seek unique pieces with character and history. The brand is associated with expertise and knowledge in gemology and jewelry history. There's an appreciation for their ability to curate a collection that is both historical and fashion-forward. The association with Hollywood and celebrity clientele enhances its image of exclusivity and desirability. Customers likely perceive the brand as offering items that are not only beautiful but also investments with enduring value and a smaller environmental footprint due to their vintage nature.

Copy Examples

• •A Legacy of Love, Reimagined for Yours. Discover our curated selection of Art Deco engagement rings, where timeless design meets your unique story. Platt Boutique Jewelry – history’s most romantic chapter, retold.
• •Beyond Fleeting Trends, Enduring Artistry. Each piece in our collection is a testament to unparalleled craftsmanship from a bygone era. Unearth your vintage treasure at Platt Boutique.
• •The Platt Promise: Authenticity, Rarity, Radiance. For connoisseurs of the exceptional, we source and present vintage jewels that whisper tales of elegance and individuality.
• •From Victorian Grace to Retro Glamour. Journey through time with our exquisite antique jewelry. Let Larry and Natasha Platt guide you to the piece that doesn't just adorn, but defines.
• •Bespoke by Platt: Your Story, Etched in Time. Collaborate with our experts to create a future heirloom, inspired by the masters of the past, tailored to your present.