Brand Tone

Aspirational, Professional, and Minimalist

Brand Values

• •Innovation and Reinvention
• •Functionality and Modularity
• •Quality and Design
• •Community and Collaboration
• •Aspiration

Best Practices

• •Use an Active, Confident Voice
• •Focus on the Philosophy, Not Just the Product
• •Maintain a Minimalist Vocabulary
• •Speak to the Leader
• •Be Consistent Across All Channels

Social Perception

Due to the lack of independent reviews and press, PLATO's social perception is tightly controlled and aligns with the image it projects. The brand is perceived as a premium, niche provider of office furniture for design-conscious companies. Its target audience is likely architects, interior designers, and the founders or leaders of well-funded startups and modern corporations who are invested in creating an inspiring and functional workspace. The perception is one of exclusivity and expertise in the specific field of workplace design.

Copy Examples

• •Your office is more than a space. It's a statement. Attract top talent and foster innovation with a workspace that works as hard as you do. This is office furniture that understands the new rules of work. This is PLATO.
• •Chaos contained. Creativity unleashed. Our modular Rack system brings elegant organization to the most ambitious teams. Build your ideal workflow, one component at a time. #WorkAsYouLikeIt #OfficeDesign #PLATO
• •We believe the best ideas don't come from boardrooms; they come from conversations. We saw the office as a place of untapped potential, so we redesigned it. PLATO furniture is built to break down barriers, spark collaboration, and create a space where people truly want to be.
• •Introducing the FocusTable. The antidote to the open-plan office. A sanctuary for deep work and concentration, designed to integrate seamlessly into a collaborative environment. Give your team the space to think. Discover Focus.
• •Still thinking about a better workspace? Don't settle for the old way of working. See how PLATO's modular designs can transform your office into an engine for growth. Schedule a consultation today.